Nestle Purina Unleashed Cohort 2021
Partnering disruptive pet tech and pet care start-ups
Unleashed, powered by Nestlè Purina is the first and only petcare specific accelerator in Europe. Unleashed 2021 will be our second year, after a very successful 2020, where we accelerated 6 amazing pet startups (BorrowMyDoggy, OneMind Dogs, BlueNalu Innovations, Natu, Petable and Cat in a Flat). Our mission is to support start-up innovation and disruptors in the pet tech and pet care industry, aiming to bring advanced and personalized nutrition, health and wellness, services as well as new digital solutions to our beloved pets and their parents.
The combination of a growing pet population and an increasingly young, tech-literate demographic of pet owners is seeing an explosion of new and different ways to adopt, feed and care for their pets.
Unleashed is a non-residential programme. Up to 6 start-ups per cohort will have the opportunity to benefit from Purina’s over 100 years of deep petcare expertise, R&D and commercial networks and supported by a carefully selected multidisciplinary team to help you to prove your concept within 24 weeks, in the market. Purina experts will work with the startup on a pre-determined and funded, value exchange scope of work. We combine the science and rigour of Purina’s R&D powerhouse and commercial capabilities to test and learn rapidly in local markets, helping the growth of selected start-ups.
Upon successful validation, you may be chosen for additional business collaborations, where there will be funding to help you to prove your business. You will work with industry experts, immersed in a close-knit network of start-ups and advisors who will actively work with you to make sure your start-up is as successful and sustainable as possible.
Unleashed has some broad eligibility requirements. In order to be eligible for the program, your company should comply with the following criteria:
-Your aim aligns with Purina’s purpose; to create richer lives for pets and the people who love them.
-You have a MVP, and a business plan and vision, preferably already some customers
-You are geographically focused on Europe, Middle East, and North Africa or looking to commercialize your product or service in the region
-High quality and impressive leadership in the team that demonstrates a level of business maturity and can be scaled across an exponentially large number of users more