New Media Ventures Innovation Fund 2014

New Media Ventures Innovation Fund 2014

Funding seed stage startups creating progressive political change.
Jun 5 '15
Bink! We Put Eyes On Brands

Bink! is an image recognition mobile game where players scan logos around them using their smartphone camera generating unique data about where brands are seen in the real world. Players collect in-app points and coins that can be exchanged for rewards from popular stores, restaurants, and services.

Based on in-game data streams we can create a live heat map of locat
Bink! We Put Eyes On Brands

Bink! is an image recognition mobile game where players scan logos around them using their smartphone camera generating unique data about where brands are seen in the real world. Players collect in-app points and coins that can be exchanged for rewards from popular stores, restaurants, and services.

Based on in-game data streams we can create a live heat map of locations where players are seeing and interacting with brands and advertisements in the physical world. Leveraging data insights from Bink! companies can optimize their marketing strategies and costs.

Conducting various marketing research we've noticed the lack of data about customer loyalty to a specific brand in a given area. Companies need Bink! because it focuses attention on their logos and gathers data about the places where they are seen in a world overwhelmed with visual information.
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Tom Speckman
Tom Speckman June 6 2015
BBC Interview at Collision Conference in Las Vegas
www.bbc.com/news/technology-32799818