Seed Round Convertible Note
€150K target
17% equity
€750K pre-money
NITL app is a digital short-form news app tailored to Gen-Y & Gen-Z focused on interactive journalism. We are an AI enabled platform for innovative news experiences.

Our product provides value to 3 stakeholders: Readers, Content creators & Brands.

For readers, NITL is focused on providing news content with our award-winning app experience. We focus on providing interactive and concise reading content. Our products within the app include 3 point summaries, debates, news timelines, analysis of how different newspapers reported the same stories, fact-checking news, etc. We have created all of our content scalable through AI technology. NITL addresses the need for the reader to have a better news reading experience.

For content creators, we have created open-source tools to publish content on the app - to gain more readers to their blogs/websites. We are testing an in-app follow system in the future (A/B testing multiple formats) where people without websites can monetize their content ...
NITL app is a digital short-form news app tailored to Gen-Y & Gen-Z focused on interactive journalism. We are an AI enabled platform for innovative news experiences.

Our product provides value to 3 stakeholders: Readers, Content creators & Brands.

For readers, NITL is focused on providing news content with our award-winning app experience. We focus on providing interactive and concise reading content. Our products within the app include 3 point summaries, debates, news timelines, analysis of how different newspapers reported the same stories, fact-checking news, etc. We have created all of our content scalable through AI technology. NITL addresses the need for the reader to have a better news reading experience.

For content creators, we have created open-source tools to publish content on the app - to gain more readers to their blogs/websites. We are testing an in-app follow system in the future (A/B testing multiple formats) where people without websites can monetize their content with the Youtube model (PPV). NITL is exciting for them as 95% of the publishers are unable to get audiences that prefer apps.

For companies, who want to float surveys on the app, we are creating a SaaS platform to generate the right questions and monitor responses/analytics pertaining to it. NITL is exciting for them as it allows them to collect real-time surveys from a target group, and potentially convert them in the product development phase.

We believe in A/B testing everything. We plan to introduce a “No hassle subscription model” and monetize the B2C side as well. This would be for readers who don't want to participate in surveys and want a seamless reading experience. After initial market research from our readers, it seems ~10% might be interested in this model. We plan to introduce introductory pricing of 1.99 Euros per month (50% discount for year upfront payment).
For people who don't want to subscribe, they pay with their time. We will Gamify the news experience for them where they can earn "NITL Credits" with each interaction, a survey completed or a friend successfully referred. They would be able to use the NITL credits to access our premium content. Readers will always be able to browse through the AI-generated summaries but the long-form content (timelines, debates, etc.) will be premium content.

The year 2021 is aimed to bring validation revenue of ~15000 Euros and then scale it to ~1.5 million Euros in 2022.
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Employees

Maanas Mediratta
Admin
Maanas Mediratta CEO I am a repeat entrepreneur with a passion to make content ad-free. In addition, I have 6+ years of banking and consulting experience.

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