According to Pew Research, only 52% of families making a median income of $40,000 invest in the stock market directly or indirectly. In contrast, 88% of families that make $100,000 or more invest in the stock market. With the growth of fractional shares (or dollar-based investing) and Robo-advisory, individuals who have $5 here and there can invest in the stock market without investing much. That means the gates to invest in your future are open to everyone! People do not need to make more money to invest. They simply need to pay attention to their current spending habits and understand the future dollar value of their purchases.

nuvest is a financial visualization tool that helps you be aware of the actual value of your purchases within a given time. Often, we look at a $4 cup of coffee as a small purchase. However, if you buy a cup of coffee three days a week, those purchases add up not only because of the money you spent but the potential money you missed out on in the stock market...
According to Pew Research, only 52% of families making a median income of $40,000 invest in the stock market directly or indirectly. In contrast, 88% of families that make $100,000 or more invest in the stock market. With the growth of fractional shares (or dollar-based investing) and Robo-advisory, individuals who have $5 here and there can invest in the stock market without investing much. That means the gates to invest in your future are open to everyone! People do not need to make more money to invest. They simply need to pay attention to their current spending habits and understand the future dollar value of their purchases.

nuvest is a financial visualization tool that helps you be aware of the actual value of your purchases within a given time. Often, we look at a $4 cup of coffee as a small purchase. However, if you buy a cup of coffee three days a week, those purchases add up not only because of the money you spent but the potential money you missed out on in the stock market. Many budgeting websites show you if you have blown through your budget. We take it a step further. We offer you a visualization of how those $4 purchases would have been worth if you used that money in the stock market instead of on that very day. You have money to invest. You're just spending it.

Of course, we cannot predict the future growth of the stock market, but we can help you squeeze out more money than what you already have for your investments. nuvest wants you to spend wisely and think long-term.

Fun Fact: Pre-2020, the National Retirement Risk Index, found that 50% of households are “at-risk” of not having enough to maintain their living standards in retirement. That number jumped to 55% during the pandemic. That number jumped to 70% for unmarried people. What were two primary reasons why? Lack of access to 401(k) at work and insufficient savings. Do not let that be you.
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