OMNIA allows small businesses to run powerful and targeted yet affordable TV advertising campaigns within pubs, cafés and restaurants.

Nowadays, an effective publicity has become beyond reach for the average joe. Even big multinational corporations tend to spend a tremendous amount of money on advertising through TVs, Radio stations, billboards..etc and yet fail to be effective.

So we developed a system (OMNIA Box) that automatically detects the presence of advertising in TV broadcasts (between halves of soccer games, for exemple) and replaces the broadcast advertising with replacement ads that are targeted to the audience in a specific venue or group of venues. This system uses digital fingerprint matching technology to detect the presence of advertising within fractions of a second of it appearing. It then switch all connected TV sets to the replacement advertising output for the duration of the broadcast ad break before returning neatly to programming.

Our ad replacement syste...
OMNIA allows small businesses to run powerful and targeted yet affordable TV advertising campaigns within pubs, cafés and restaurants.

Nowadays, an effective publicity has become beyond reach for the average joe. Even big multinational corporations tend to spend a tremendous amount of money on advertising through TVs, Radio stations, billboards..etc and yet fail to be effective.

So we developed a system (OMNIA Box) that automatically detects the presence of advertising in TV broadcasts (between halves of soccer games, for exemple) and replaces the broadcast advertising with replacement ads that are targeted to the audience in a specific venue or group of venues. This system uses digital fingerprint matching technology to detect the presence of advertising within fractions of a second of it appearing. It then switch all connected TV sets to the replacement advertising output for the duration of the broadcast ad break before returning neatly to programming.

Our ad replacement systems can display video ads or static ads and also real time information. Ads will be uploaded on our cloud platform which distribute Advertising over the internet. This means that ads can be scheduled, distributed and go live in hundreds of venues in less than an hour from receipt in our servers. The systems are operated over the internet to enable realtime control and reporting as well as remote system maintenance.

We select groups of venues (Cafés, pubs, restaurants…etc) frequented by key demographics and we install the system at our own cost then we sell targeted ad space to relevant advertisers. Venues will get a revenue share and some ad space.

Businesses can efficiently target the venues that their best potential customers frequent. Reaching local customers in their area has never been easier. With advertising packages starting under TND100/month ($50/month), nearly every business can afford to reach the local market with OMNIA.

PS: The system is designed to comply with broadcast and copyright laws. We have taken extensive legal opinion to ensure that we are operating this technology in compliance with legal frameworks. The system do not alter, delay or copy the broadcast, it simply automatically change the source that the TVs receive their signal from for the duration of each ad break. It also comply with High-bandwidth Digital Content Protection (HDCP) and does not decrypt the HD content.
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