I have known Valerie for years, and she has always been leading the way in the photography business. I'm not surprised that she has now formed a company specifically to address the needs of professional - and amateur - photographers.
Changing or improving the way that "content" of any kind is produced, managed, organized, licensed, distributed, etc can be very disruptive to an industry. And for the company that gets there first and figures it out correctly, it can be immensely rewarding.
Ooshot has a shot at doing this in relation to the photography industry.
This is why I would recommend that Ooshot be included in this start-up competition. Strong Team + Large Market Opportunity is a good recipe for a successful startup!