OrganicNet

OrganicNet is a social marketplace for organic food that directly connects organic food producers to local consumers who want to find certified organic food.

For environmentally conscious consumers who want organic food from farmers they can trust, our platform removes the obscurity and the middlemen from ethical shopping and puts the power back in the hands of the producers.

The company launched in Serbia on April 14th, 2016. OrganicNet received seed funding in the form of a grant of €134,000 from the European Union Seventh Framework Programme within FInish accelerator. The project received E-COMMERCE AWARD 2016 for the best e-commerce project in Serbia and region, FInish Final award as one of the best projects within the accelerator and “Aurea” innovation award for the business that are driving innovation and support economy.

The desire to buy locally is growing as local food presents benefits beyond self-interest, but consumers lack trust in the food provenance. By enabling producers and consumers to communicate directly, and removing the middleman from shopping, producers provide food to rural areas, harnessing the power of the Internet to reach new markets and have a different source of revenue. Consumers have access to fresh, affordable produce at competitive prices and better choice. The platform strengthens local businesses, transport costs are considerably reduced, and energy resources are saved. Food travels less far and has less packaging, and the local food supply chain could also operate faster. OrganicNet addresses crucial food supply chain problems - distribution, food accessibility, and affordability and provides producers with new and more effective ways to reach customers and promote their business.