PAAY, in a nutshell:
PAAY is a backend fraud protection tool that sits between the shopping cart and the gateway. It verifies transactions via 3D Secure, the only program developed and backed by the card brands themselves. Authenticated transactions qualify at lower interchange rates, as well as shift liability for fraud to the card issuers.

3D Secure and PAAY:
3D Secure is a program that was rolled out by the card brands 15 years ago, designed to offer online merchants chargeback protection from fraud, and qualify transactions at lower rates. However, in its early days, the program used to require consumer authentication at checkout, increasing friction and making it a clunky user experience. Over the past 2-3 years, there has been a large shift, whereby the issuers follow a risk-based authentication model, verifying the majority of transactions on the backend, without requiring any cardholder input or authentication, but instead using existing data on the cardholder's card.

PAAY...
PAAY, in a nutshell:
PAAY is a backend fraud protection tool that sits between the shopping cart and the gateway. It verifies transactions via 3D Secure, the only program developed and backed by the card brands themselves. Authenticated transactions qualify at lower interchange rates, as well as shift liability for fraud to the card issuers.

3D Secure and PAAY:
3D Secure is a program that was rolled out by the card brands 15 years ago, designed to offer online merchants chargeback protection from fraud, and qualify transactions at lower rates. However, in its early days, the program used to require consumer authentication at checkout, increasing friction and making it a clunky user experience. Over the past 2-3 years, there has been a large shift, whereby the issuers follow a risk-based authentication model, verifying the majority of transactions on the backend, without requiring any cardholder input or authentication, but instead using existing data on the cardholder's card.

PAAY is the only independent active certified MPI provider of the program in the US, as well as a technical associate of EMVCo, having a central position in the program's development of 3DS 2.0. Our software runs transactions through risk-based authentication, having no impact on the consumer experience. When a transaction can't get authenticated at the backend, a merchant can choose whether he/she wants to prompt the consumer for authentication or send the transaction without 3D Secure protection.

The benefits:
PAAY acts as the first line of defense for online transactions, offering merchants chargeback protection in the case of fraud, as well as qualifying transactions at lower rates, while at the same having no impact on cart abandonment. Win. Win.
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