I built Beek's Fb community of Spanish-speaking booklovers (www.facebook.com/beekread) that reached almost 40,000 followers before we even had a product. They were really engaged, always participating on our posts and started calling themselves "beekers". To sum up, I managed to create a strong community around a product-idea with zero funding, through coming up with creative ideas to engage people.
Pamela is a firecracker and Max keeps the servers on the level. Beek has massive potential as a business and good initial traction. I've been impressed by what they've been able to achieve with very few resources so far.