Paneerwala

Paneerwala

It's an online dairy store 4 Pune market catering farm fresh dairy products
Apr 3 '15
The days are passing much rappidly. Human resources are scarce. Many concepts around and many pending things in pipeline. I started working in March with initial pending work of website development. The site was almost ready, though needed some updation. Our service provider, host Zepo.in was busy with continuous updation process which caused us delay in work. I had to raise a lot of queries in th The days are passing much rappidly. Human resources are scarce. Many concepts around and many pending things in pipeline. I started working in March with initial pending work of website development. The site was almost ready, though needed some updation. Our service provider, host Zepo.in was busy with continuous updation process which caused us delay in work. I had to raise a lot of queries in the 2nd week of March.

Product listing and categorization was done. Also the images were configured for respective products. After the initial work on web development nothing much was done at the technical end. Just there were some queries arising continuously which were worked on. Some of them are stil in the query que that will eventually be worked on after the response from Zepo technical team.

This month was a transitional period from Technical to marketing aspects. More focuse was on the marketing this month. Multiple discount campaigns were designed online which were promoted via Facebook and emails. Also focussed on social media content writing and advertisements via social media. Adwords of Google, Advert Campaigns at Facebook and express adwords of google. All campaigns were low budgeted campaigns. Each adwords we created that reached to average 300 people with 10-20 likes each. Page also got promoted at a low budget which reached the Likes count to 224 likes from 60 organic likes.

Very importantly content writing, reposting of content, building of social status for Paneerwala was focussed. Blog posts with wordpress.com had been very lucrative for intellectual promotion of the Paneerwala concept. It also helped in reaching customers mind.

This month the order flow was better, there were new and old regular customers placed orders. All of them found it easy to order as the new portal gave user friendly interface (As quoted by some of the user). The new system also allows sending sms to customers when any order is posted, dispatched and delivered so this eventually helps in communicating with the clients indirectly.

Documentation and processing for the online transaction gateway was done. The gateway got operational since the last week of the month.

In the last week feedback from customers were collected. The customers were happy with the kind of service and products they received. We are working on widening the product range. Soon in May we will be having a promotional campaign for 3 days organized by Pune Farmers Market & Sakal Media jointly.
more