Pear Market provides a “Google Analytics” experience for food producers, allow them to collect information from their website, organize that information in relevant ways, and compare their customer’s needs to regional and national food demand.

The information food producers need is specific to the region they are located and the categories they are in. Talking to farmers, we hav found growing better products means growing very specific crops. However, small and medium sized food producers find it difficult to market and sell specific crops. Customers want high quality products, but producers often resort to growing a specific strain that customers do not know about.

When customers visit a producer’s website with Pear Market analytics, each page visit gets recorded, with information on what page sent them to that page, where they are located, and what food or food category they are looking at. This information is organized into tree structures, countries, like US and Mexico, a...
Pear Market provides a “Google Analytics” experience for food producers, allow them to collect information from their website, organize that information in relevant ways, and compare their customer’s needs to regional and national food demand.

The information food producers need is specific to the region they are located and the categories they are in. Talking to farmers, we hav found growing better products means growing very specific crops. However, small and medium sized food producers find it difficult to market and sell specific crops. Customers want high quality products, but producers often resort to growing a specific strain that customers do not know about.

When customers visit a producer’s website with Pear Market analytics, each page visit gets recorded, with information on what page sent them to that page, where they are located, and what food or food category they are looking at. This information is organized into tree structures, countries, like US and Mexico, at the bottom of the tree, followed by states, and cities moving up and out into the branches. Food is organized in a similar way, with “Fruit” and “Meat” at the bottom of the tree, “Apple” or “Beef” one more level up, and “Granny Smith” or “Kobe Beef” out on the end of the branches. This allows food producers to be as general or specific as they want. They can look at fruit popularity in Cleveland, golden delicious apple popularity across the country, herbs and spices popularity in New York. If producers connect more events to the analytics, for example a checkout event or a social media share, the data set can be even more useful, showing what product categories people are buying in what areas, or what products people are sharing in what places.
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