*The business is incorporated in both US and China, we have chosen to focus on both the largest and most dynamic growth markets to enhance its brand value and consumer reach.

My Role:
• Established the entire internal structure for the brand from inception, including intellectual property protections, brand values and partnerships
• Serve as the lead person for research and development (R&D), production and supply chain management
• Identify marketing plans / strategies and lead the internal team, supervise outsourced services and platforms
• Developed e-commerce distributions for the brand, including Tmall store , and overseeing market sales, merchandizing and ‘go to market’ strategies.
• Brand awareness management. Lead and oversee the development and execution of online content, including social media, commercial campaign activations etc.
• Identifying external TP for new upcoming Tmall store, oversee the promotional plan, operation and the marketing plan, set ac...
*The business is incorporated in both US and China, we have chosen to focus on both the largest and most dynamic growth markets to enhance its brand value and consumer reach.

My Role:
• Established the entire internal structure for the brand from inception, including intellectual property protections, brand values and partnerships
• Serve as the lead person for research and development (R&D), production and supply chain management
• Identify marketing plans / strategies and lead the internal team, supervise outsourced services and platforms
• Developed e-commerce distributions for the brand, including Tmall store , and overseeing market sales, merchandizing and ‘go to market’ strategies.
• Brand awareness management. Lead and oversee the development and execution of online content, including social media, commercial campaign activations etc.
• Identifying external TP for new upcoming Tmall store, oversee the promotional plan, operation and the marketing plan, set achievable sales objectives.
• Playing the role of ‘Chief Treasure Hunter’ to source the best available ingredients in an environmentally friendly and sustainable manner in-keeping with brand values and customer needs
More information

Employees

Tongalag Liu
Admin