PeopleSpread is a marketplace for startups/ mid-sized businesses to bid on social media influencers.

Our social influence search engine is used to find and hire social media influencers with +10,000 followers leveraging keywords. We enable them to filter by price, topics categories, location, age, gender and overall interests of their followers.

HOW IT WORKS
1) Marketers (from the SMB/SME) can request promoted posts from the influencers they like directly from the search engine by clicking the "Request post" button.
2) When an influencer accepts a request, he/she starts chatting with the marketers about what the campaign will be about.
3) Once both sides agree on an idea, the payment takes place.
4) Since People Spread embeds a link for each campaign, it enables the ability to tracks results and report to both the marketers and influencers.

REVENUE MODEL
We charge a 6% service fee for buying a promoted post and there is a 10% placement fee secured from influencers for sending them ...
PeopleSpread is a marketplace for startups/ mid-sized businesses to bid on social media influencers.

Our social influence search engine is used to find and hire social media influencers with +10,000 followers leveraging keywords. We enable them to filter by price, topics categories, location, age, gender and overall interests of their followers.

HOW IT WORKS
1) Marketers (from the SMB/SME) can request promoted posts from the influencers they like directly from the search engine by clicking the "Request post" button.
2) When an influencer accepts a request, he/she starts chatting with the marketers about what the campaign will be about.
3) Once both sides agree on an idea, the payment takes place.
4) Since People Spread embeds a link for each campaign, it enables the ability to tracks results and report to both the marketers and influencers.

REVENUE MODEL
We charge a 6% service fee for buying a promoted post and there is a 10% placement fee secured from influencers for sending them the buyer.

ABOUT SOCIAL MEDIA INFLUENCERS
- Usually have +10k followers on social media
- They are the new media: they create the content and distribute it. Millennials get informed and discover brands through them. Their influence is higher because millennials follow the kind of people they aspire to become or relate to.

ABOUT INFLUENCER MARKETING
Advertising through social media influencers means you will reach the hard-core fans in your desired field, because they allow deeper targeting than Facebook. As an example, Facebook categorizes girls that liked 2 fashion pages in the last 3 months as interested in fashion. For a clothing brand, lowering customer acquisition costs means reaching the girls that are into their looks and frequently buy new clothes of the same style of the clothing brand. These girls follow fashion bloggers on social media, so clicks coming from a promoted post of a fashion blogger whose style is a match to the clothing brand is likely to generate more conversions than Facebook clicks. This type of targeting is impossible to do on Facebook, and this example is applicable to brands on every field, whether they are niche or not, because the more targeted advertising is, the stronger are its results: the post of a social media influencer generates 2x the sales of paid ads and enjoys a retention rate 37% higher on average (Source: McKinsey, July 2015).
More information

Investors

Start-Up Chile
Admin
Start-Up Chile Start-Up Chile is a program of the Chilean Government to attract world-clas

Advisors

Sylvia Flores
Admin
Sylvia Flores

Recommendations

Paula Santilli Advisor at People Spread

I have been following People Spread since its initial ideation process. The idea has matured and I believe is a real need in the market. A day does not go by without me knowing of companies or individuals wanting to reach social media influencers in some way. Most are clueless. I believe Martina Montaña and team are totally equipped to land this startup in to something useful that actually generates a revenue stream vital for these enterprises. PeopleSpread will tap on to an unmet need and generate sales. Can´t get any better. I fully endorse and support this proyect. Paula Santilli

Jim Weldon Strategic Board Advisor at Elephant Head Software

I would like to say its an honor to be able to give Martina a recommendation. She has all of the qualities we look for in a startup CEO.
1. She is smart.
2. She is driven.
3. She is coachable.
4. She is likeable.

We have learned from mentoring over 50 startups at our accelerator that if a CEO is missing any of the elements above they are unlikely to succeed in business and even life.

Martina will be a success in both and with that we give our heartfelt recommendation to your program.
If you would like to know more please call me direct.
Regards.
Jim Weldon
COO /Manos.
408-836-0699