Our company, Aggressant, Inc., is making PFM Hero, a platform where users are immersed in the experience of a social game of collaborative competition to achieve personal financial objectives. The user experience is more fun, engaging, and effective than traditional personal financial management (PFM). PFM Hero has the essential PFM capabilities of aggregating accounts and showing net worth, but we go farther by actually modifying user behavior through collaboration, competition, and easy to follow guidance. Users compete against themselves in a personal mode, against their friends or contacts in a private mode, or against a random set of players in public mode. Games have one of several objectives (e.g., debt reduction, save up, investment performance, etc.). The app guides the user toward meeting the goal (setting a budget, using rewards, investing, etc.) and offers PFM Hero community-driven “tips” related to the game objective, all while building up their user rank through a us...
Our company, Aggressant, Inc., is making PFM Hero, a platform where users are immersed in the experience of a social game of collaborative competition to achieve personal financial objectives. The user experience is more fun, engaging, and effective than traditional personal financial management (PFM). PFM Hero has the essential PFM capabilities of aggregating accounts and showing net worth, but we go farther by actually modifying user behavior through collaboration, competition, and easy to follow guidance. Users compete against themselves in a personal mode, against their friends or contacts in a private mode, or against a random set of players in public mode. Games have one of several objectives (e.g., debt reduction, save up, investment performance, etc.). The app guides the user toward meeting the goal (setting a budget, using rewards, investing, etc.) and offers PFM Hero community-driven “tips” related to the game objective, all while building up their user rank through a user scoring system.
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