Physalis is a platform for Consumer Research which uncovers human insights in video conferences and live streams. When a researcher is interviewing consumers through our platform, it presents live insights of the audience and allows researchers to react accordingly. We even detect traits of consumers which humans are not trained to notice and point out insincerity or irony. Thus, we significantly improve accuracy in consumer research and speed it up through eliminating manual work....
Physalis is a platform for Consumer Research which uncovers human insights in video conferences and live streams. When a researcher is interviewing consumers through our platform, it presents live insights of the audience and allows researchers to react accordingly. We even detect traits of consumers which humans are not trained to notice and point out insincerity or irony. Thus, we significantly improve accuracy in consumer research and speed it up through eliminating manual work.
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Physalis has been helping us to research the user perspectives of various mobile games that we are ideating. Consumer analytics, given by Physalis, is letting us figure out to decide which products do we have invest. These reports are letting us fail cheap and fail fast without having to proceed too deep into product development phases.

Physalis has created a fantastic proposition- there’s a clear market need and real opportunity in this space. The team, Sade, Rico, Akin and Paulo have real talent, expertise and energy.

Physalis is targeting the next level of real time - live customer feedback. This is absolutely an exciting project and am sure the application of this would be universal. I wish Rico and the management team all the very best in their endeavor and to confirm my belief that this project will be a great success, am willing to invest as soon as the possibility comes up.
Best wishes,
Anil.

The idea of getting human insight directly in video is a space long waiting to be disrupted. As a product operator that runs user research and interviews, this is a major downside with the tools available today. Physalis is perfectly on time when the world is also getting more digital as less face to face sessions are being run at the moment. I have experienced Physalis as it is today and I can only say that I am excited to continue using them. Team wise, Sade and the Physalis team brings so much domain and industry knowledge, I am not sure who can pull it off if not them.

Sade is an incredibly talented founder with a wealth of experience in this problem area. She has created a strong team and Physalis is addressing an exciting and growing space. I believe the company has huge, venture scale, potential.