PiraShield

1. Problem
The problem with video distribution today is two-fold. A stolen video uploaded to the internet cannot be traced back to a thief because the same video was served to all viewers. Meanwhile, support teams at video distributors turn a blind eye, claiming it is impossible to stop tech-savvy thieves.

This aging model for video distribution is what gives thieves the audacity to illegally resell content producers' videos and movies days after the launch; the pirates know that no one will keep them accountable.

2. Solution
PiraShield is a Theft Identification System. We give every viewer a unique stream of a video with our theft ID embedded in it. Simultaneously, we monitor and retrieve stolen videos from the internet and identify thieves in real-time. We remove the content, enable legal action, and deter future infractions.

3. The Market:
TAM: At a service fee of 1.5% on global eLearning market of $107B, PiraShield intends to create a 'Piracy Insurance' market potentially worth $1.6B

SAM: Business related premium eLearning course producers, which is a tight niche of 5,000 producers

4. Traction:
We have earned ~$65k in the 10 months we have been in business. We have 14 companies subscribed to the service. We earn $11k/month. Our top clients include:
- Udemy.com
- ITPro.TV
- Littlebabybum.com (7th largest YouTube Channel in the world)

5. Product Maturity:
We have successfully launched our Search & Destroy service with the 14 clients. We also did a POC of our theft identification system that identifies WHO stole your video content. This test was done on March 8th and successfully identified six pirates/thieves.

6. Competition:
We have identified 7 direct and 25 indirect competitors. Our top 3 of our direct competitors are as follows:
a. Link-Busters
b. Mark Monitor
c. Dmca Takedown Czar

7. Business Model:
We have two services...
Search & Destroy ($500/month to $3000/month). Includes a weekly service of:
a. Anti-piracy web monitoring
b. Pirated content removal
c. De-indexing pirate webpages from search engines

Theft ID System ($2000/month to $10000/month). Includes the above plus the additional following protection:
d. Uniquely fingerprint all video streams to each user
e. Extract the fingerprint of stolen content to Identify the thief/pirate

8. Mentors & Advisors:
a. John McClurg, Former CSO of Dell
b. Elliot Lewis, Former CISO of Merrill Lynch
c. Cathy Casserly, Former CEO of Creative Commons