We make games, simulations and platforms.
We produce playful results that deliver outstanding outcomes.
We are global leaders in serious games and gamification.
We are inventors, creatives, designers, psychologists, strategists, coders, technologists and producers – but above all we are geeks who love making interesting applications that deliver amazing outcomes.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors. Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with real world subjects.

We love designing solutions that are particularly helpful in conveying and improving understanding of complex issues. Clients often approach us with scenarios which are too difficult to explain and practice using traditional methods, o...
We make games, simulations and platforms.
We produce playful results that deliver outstanding outcomes.
We are global leaders in serious games and gamification.
We are inventors, creatives, designers, psychologists, strategists, coders, technologists and producers – but above all we are geeks who love making interesting applications that deliver amazing outcomes.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors. Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with real world subjects.

We love designing solutions that are particularly helpful in conveying and improving understanding of complex issues. Clients often approach us with scenarios which are too difficult to explain and practice using traditional methods, or too costly or risky to tackle in real-life. Our expertise lies in captivating players’ imaginations; transporting them into realistic, virtual environments or the future, where they can learn by experimenting and exploring situations in an environment as close to real-life as possible.

Our gaming worlds also allow players to measure their progress in comparison to others; vividly demonstrating cause and effect; and collecting incredibly rich data and feedback on the attitudes and choices they make. Our team specialises in delivering interactivity designed to induce flow and pleasure, where players become fully absorbed in the activity, enjoying the experience of exploration and discovery.
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Employees

Kate Pigden
Admin