Point 93 drives profit and optimizes operations for the $5 Trillion brick and mortar and online markets of clothing, homegoods, unique accessories, and unique electronics. We utilize AI, blockchain, and our patented pricing system to enable a conversation between retailers and their individual customers. Through this real-time dialogue, we capture customer data that was previously un-knowable, eliminate the need for traditional discounting, and revolutionizing how we buy, sell, price, and create value for one another.

We provide consumers with a universal customer profile, secured on the blockchain, where consumers can grant permissions to retailers to access all, some, or none of their innate and behavioral attributes. Point 93 facilitates the sharing of this data to inform pricing and enable a whole different type of business forecasting, marketing, and personalization. To use Point 93, customers answer three simple, binding questions that preserve optionality for the retailer a...
Point 93 drives profit and optimizes operations for the $5 Trillion brick and mortar and online markets of clothing, homegoods, unique accessories, and unique electronics. We utilize AI, blockchain, and our patented pricing system to enable a conversation between retailers and their individual customers. Through this real-time dialogue, we capture customer data that was previously un-knowable, eliminate the need for traditional discounting, and revolutionizing how we buy, sell, price, and create value for one another.

We provide consumers with a universal customer profile, secured on the blockchain, where consumers can grant permissions to retailers to access all, some, or none of their innate and behavioral attributes. Point 93 facilitates the sharing of this data to inform pricing and enable a whole different type of business forecasting, marketing, and personalization. To use Point 93, customers answer three simple, binding questions that preserve optionality for the retailer and move the entire industry to a more efficient pricing model:

1) What is your maximum personal price?
2) What is the length of time you’re willing to buy at that price?
3) What data are you willing to share with the retailer?

Our proprietary algorithm considers a retailer’s unique business imperatives, inventory, goal margin, transaction velocity, the value of the unique customer data shared (including behavioral and innate attributes), exogenous market factors, and a host of other factors to determine if and when a purchase will be consummated.

Discounting hurts a retailer’s brand and bottom line. We replace traditional discounting with a new form of dynamic pricing, yielding a significant revenue uplift. Through individual “conversations” with customers, we learn the maximum prices at which items clear the market. This data serves as a series of put options for our retailers, against which they can build demand curves and forecast revenues. With this information of how much cash is on hand, retailers like Sears and Toys R’ Us may have avoided bankruptcy.

Consumers have established an antagonistic relationship with retailers. We change that by facilitating a partnership and aligning incentives so customers work with retailers. By empowering customers with the control of their own data and rewarding positive customer behaviors with micro price adjustments, we encourage consumers to exhibit behaviors that create value for everyone.
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Advisors

David Searls
Admin
David Searls
Joyce Searls
Admin
Joyce Searls

Employees

Samantha Zirkin
Admin
Samantha Zirkin CEO Goal: create a platform that allows retailers to partner with their customers to drive social impact.