When quoted companies raise money, they often issue new equity directly to institutional investors via their investment bank.

Since issuances are large, the institutional investors typically receive a “wholesale discount” for these shares compared to the market price.

Investment banks have not directly offered wholesale access to retail investors because of resources required to canvass and onboard a fragmented investor base with small individual bid sizes.

PrimaryBid’s unique digitised process seamlessly connects retail investors to these fundraises. Through our platform retail investors can now participate alongside institutional investors at wholesale prices.

We use proprietary digital distribution techniques (e.g. push notifications via our mobile app) to ensure deal information is immediately passed to our retail network (over 400,000). Our platform then amalgamates the demand, collects payments and delivers it back to the investment bank as one bulk order.
It is a ...
When quoted companies raise money, they often issue new equity directly to institutional investors via their investment bank.

Since issuances are large, the institutional investors typically receive a “wholesale discount” for these shares compared to the market price.

Investment banks have not directly offered wholesale access to retail investors because of resources required to canvass and onboard a fragmented investor base with small individual bid sizes.

PrimaryBid’s unique digitised process seamlessly connects retail investors to these fundraises. Through our platform retail investors can now participate alongside institutional investors at wholesale prices.

We use proprietary digital distribution techniques (e.g. push notifications via our mobile app) to ensure deal information is immediately passed to our retail network (over 400,000). Our platform then amalgamates the demand, collects payments and delivers it back to the investment bank as one bulk order.
It is a seamless transaction for the bank that only faces off with one regulated counterparty: PrimaryBid.

For the investment banks, PrimaryBid is a “plug and play” tool designed to dovetail neatly into their existing fundraising process. PrimaryBid acts as a utility for the investment banks, aggregating fragmented retail interest and acting as a single source for retail demand. It also helps solve their MiFID II requirement to demonstrate fair allocation practices.

For settlement, PrimaryBid does not act as stockbroker to the retail client. Instead it settles the shares into the customer’s brokerage account. Our deals have settled into over 40 different stockbrokers in the UK, including all the main houses: Barclays Stockbrokers, Hargreaves Lansdown, TD Direct, etc.
For the stockbrokers, the platform provides a new product to market to their execution-only (XO) clients and also as a customer acquisition tool for investors opening a new account as part of the PrimaryBid deal.

PrimaryBid is enterprise ready. We have completed 28 transactions with over £46 million of capital delivered to issuers via the platform and over 8 billion shares settled to various UK stockbrokers.
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Employees

Dave Mutton
Admin
Dave Mutton COO Experienced "C" suite exec with extensive experience in Marketing, Product management and digital transformation