In short – content creators are not generating sales from their live video content.

Fact: actions (whether, it’s buying, sharing, donating, etc.) are fuelled and triggered by either:
1. A need
2. An urgency
3. Social advice (friends’ advice)
4. The "I-belong-to-WE” feeling
5. Emotions (e.g. excitement, sadness, etc.)

Problem: When launching their live video content, too many content creators have very little tools to empower their audiences and trigger the above mentioned factors (and in turn viewer action).

Showrush is an award winning startup that offers specific content creators (DJs, festivals, fashion shows, speaker events, sports), a live video platform that turns live video content into profitable and engaging content.

With it's Click&Shop function, broadcasters can import products, position them inside the video stream and launch them live, for viewers to purchase, from within the video. Imagine a live clickable, fashion show, imagine motivational speakers selling...
In short – content creators are not generating sales from their live video content.

Fact: actions (whether, it’s buying, sharing, donating, etc.) are fuelled and triggered by either:
1. A need
2. An urgency
3. Social advice (friends’ advice)
4. The "I-belong-to-WE” feeling
5. Emotions (e.g. excitement, sadness, etc.)

Problem: When launching their live video content, too many content creators have very little tools to empower their audiences and trigger the above mentioned factors (and in turn viewer action).

Showrush is an award winning startup that offers specific content creators (DJs, festivals, fashion shows, speaker events, sports), a live video platform that turns live video content into profitable and engaging content.

With it's Click&Shop function, broadcasters can import products, position them inside the video stream and launch them live, for viewers to purchase, from within the video. Imagine a live clickable, fashion show, imagine motivational speakers selling their latest books or a DJ selling exclusive early bird tickets.

In addition to that, Showrush offers many other interactive functions that broadcasters to engage their viewers: a Poll & Voting function, a live Crowdfunding function (for specific accelerator programs), Webcam integration function.

Our Solution:
1. “Live" video creates raw & spontaneous emotions
2. Participation tools (via click&shop, polls, webcam, answer live questions, etc.) enforce the urgency feeling, “I-belong-to-WE/I’m-valued” and the emotions. This in turn triggers actions of the audience (buying, sharing, donating, etc.)
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