Psychology for Digital Behavior Change Workshop (Chicago)

Psychology for Digital Behavior Change Workshop (Chicago)

May 15 '17 9:00am - May 16 '17 5:00pm @ DePaul University. 1 E Jackson Blvd., Chicago
Workshop
Master digital psychology and emotional design
➦ Days 1-2: Psychology for Digital Behavior Change [P2]
2-Day Essential Digital Psychology - Workshop 1 of 2 (15-16 May 2017)

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You'll discover how to reverse-engineer your competitors' psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop A1 continues the lessons covered in this workshop.

➦ Day 3: Psychological Architectures of Digital Behavior Change [A1]
1-Day Advanced Psychological Architectures - Workshop 2 of 2 - (17 May 2017)

Building on all the principles you learned in P2, you'll now learn how to build “psychological architectures,” by combin...
➦ Days 1-2: Psychology for Digital Behavior Change [P2]
2-Day Essential Digital Psychology - Workshop 1 of 2 (15-16 May 2017)

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You'll discover how to reverse-engineer your competitors' psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop A1 continues the lessons covered in this workshop.

➦ Day 3: Psychological Architectures of Digital Behavior Change [A1]
1-Day Advanced Psychological Architectures - Workshop 2 of 2 - (17 May 2017)

Building on all the principles you learned in P2, you'll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You'll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you'll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.
This workshop is for those who have completed P2 or who are taking workshops P2 and A1 together.

➦ Day 5: Emotional Design Psychology [E2]
2-Day Design Psychology & Neuroscience (18-19 May 2017)

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We'll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.
You can take this workshop at any time. You’ll get more out of it if you complete P2 first; however, there are no formal prerequisites.
More information
Organizers
Brian Cugelman, PhD
Psychology and data science for digital media