Publicist is the first unique marketplace to connect brands to high quality specialists through an intuitive and scalable platform. It connects premium (vetted) PR & Marketing talent with brands.

Publicist, although pre-launch had an MVP in market for a year and saw great results.

Some key highlights of the beta platform were:
The MVP of Publicist was in beta for one year and we had great traction from the PR & Marketing community. We currently have 2500 freelancers on the platform, and have hundreds of brands that have either used the MVP or are waitlisted to use the new platform.

The demographic of brands using the platform are in tech, beauty, CPG, DTC, fashion and financial services.

The most requested services are content creation, go-to-market marketing, traditional PR & Media relations, digital marketing and event planning/ management/ execution.

Publicist has two additional revenue streams:
A PR starter-kit PR. An $8000 annual license completed by a ‘Resident Public...
Publicist is the first unique marketplace to connect brands to high quality specialists through an intuitive and scalable platform. It connects premium (vetted) PR & Marketing talent with brands.

Publicist, although pre-launch had an MVP in market for a year and saw great results.

Some key highlights of the beta platform were:
The MVP of Publicist was in beta for one year and we had great traction from the PR & Marketing community. We currently have 2500 freelancers on the platform, and have hundreds of brands that have either used the MVP or are waitlisted to use the new platform.

The demographic of brands using the platform are in tech, beauty, CPG, DTC, fashion and financial services.

The most requested services are content creation, go-to-market marketing, traditional PR & Media relations, digital marketing and event planning/ management/ execution.

Publicist has two additional revenue streams:
A PR starter-kit PR. An $8000 annual license completed by a ‘Resident Publicist’. Consists of an automated industry specific media list, original content creation, revenue share deal with Forbes for a contributed opinion piece, media kit and one press placement. We have over 1000 startups on the waitlist for this product.
An enterprise solution. This has additional software features to the marketplace, including a people management system, and the ability to build and hire teams. Brands will pay a lump sum upfront, ~$150,000 and use the money as credits.

Insight on the industry and how it currently works:

While the PR & Marketing industry is North America alone is over 200BN and growing, it is incredibly fragmented. 34% of the employees in the industry are freelance with this number growing year on year with 21% of graduates with first class honors choosing to work as freelancers over full-time work. Companies are pulling away from both Public Relations and Digital Marketing retainers, moving toward a ‘pay-per-project’ model with the number of freelancers having tripled since 2014, and growing.

Despite the vast number of freelancers and consultants in the communications industry, there is not one dedicated industry technology solution or platform to host and serve brands and respective talent.

The global communications industry has, to date, remained fairly off-line. It is an industry that still continues to hire and operate through either ‘word-of-mouth’ or through an agency retainer solution, that is not a one-size-fits-all model.
More information

Employees

Lara Vandenberg
Admin
Lara Vandenberg CEO Experienced marketer and communicator that has been on many sides of the industry, from agency to leading marketing at B2B & B2C companies.