Pure Harvest focuses on the production of fruits and vegetables in the challenging climate of the Arab Gulf region using world-leading high-tech greenhouse technology. The company currently specializes in vine crops (tomatoes, capsicum, cucumbers, eggplants, strawberries, etc.), and seeks to leverage innovative growing technology to establish year-round production of affordable, high quality premium fresh produce.

In recognition of the regional exposure to water scarcity, nutritional deficits and food import dependencies, Pure Harvest is committed to improving the resource use efficiency and to overcome local climate challenges (specifically, heat and humidity during the summer months) to deliver top quality produce to local and regional customers. By offering high quality local produce, Pure Harvest helps to reduce the dependency on imports with deep resource footprints (land, carbon, water, biodiversity).

Building on the successful operation of the commercial-scale pilot farm in th...
Pure Harvest focuses on the production of fruits and vegetables in the challenging climate of the Arab Gulf region using world-leading high-tech greenhouse technology. The company currently specializes in vine crops (tomatoes, capsicum, cucumbers, eggplants, strawberries, etc.), and seeks to leverage innovative growing technology to establish year-round production of affordable, high quality premium fresh produce.

In recognition of the regional exposure to water scarcity, nutritional deficits and food import dependencies, Pure Harvest is committed to improving the resource use efficiency and to overcome local climate challenges (specifically, heat and humidity during the summer months) to deliver top quality produce to local and regional customers. By offering high quality local produce, Pure Harvest helps to reduce the dependency on imports with deep resource footprints (land, carbon, water, biodiversity).

Building on the successful operation of the commercial-scale pilot farm in the UAE, Pure Harvest is now expanding into the GCCs. New farms under construction in UAE and KSA another one is planned in Kuwait. This will expand production area from 0.7 ha to more than 20 ha; it will also allow the company to diversify the production base from tomatoes to several fruits and vegetables.

In parallel, Pure Harvest aims to leverage its leadership in controlled-environment agriculture (CEA) in the GCC to expand into the micro-algae sector. The company has signed an agreement with the Abu Dhabi Investment Office (ADIO) to develop local production of micro-algae. The first development phase will focus on the cultivation of algae for the production of Omega-3 fatty acids and the development of a research and development laboratory for the algae sector.
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Employees

Lucio Baron
Admin
Lucio Baron Director of Strategy Industrial Engineer and experienced consultant. McKinsey & Company Associate Partner before to join Pure Harvest Smart Farms