We use text to innovate the shopping experience for consumers in three ways; help them discover new sustainable, female- and minority-owned DTC brands; allow them to shop products their friends and favorite influencers have also loved on Qatch by using their Instagram they provide when they sign up, and finally, by allowing users to interact with each recommendation with a heart, thumbs up, thumbs down to signal what they want to see more or less us. But text is also an incredibly simple way to capture valuable user behavior that can be used to understand target audiences, competitive landscape, and trend forecasting for brands that we partner with.

We provide one point of personalization from our 50+ brand affiliate partners where users receive small batches of recommendations daily to shop, browse, and interact. The more you shop, the more we understand your style and can show you more of what you like and less of what you don't. We collect dynamic user data for our recommendations...
We use text to innovate the shopping experience for consumers in three ways; help them discover new sustainable, female- and minority-owned DTC brands; allow them to shop products their friends and favorite influencers have also loved on Qatch by using their Instagram they provide when they sign up, and finally, by allowing users to interact with each recommendation with a heart, thumbs up, thumbs down to signal what they want to see more or less us. But text is also an incredibly simple way to capture valuable user behavior that can be used to understand target audiences, competitive landscape, and trend forecasting for brands that we partner with.

We provide one point of personalization from our 50+ brand affiliate partners where users receive small batches of recommendations daily to shop, browse, and interact. The more you shop, the more we understand your style and can show you more of what you like and less of what you don't. We collect dynamic user data for our recommendations, such as responses from an onboarding quiz, user interactions, clicks, and tracking metrics, and information from their social media profile, when provided.

Our business model for our B2C portion is a free to paid model for premium features as well as commission from affiliate links. We currently have over 60 secured affiliate partnerships with brands like Nordstrom, Bandier, Ann Taylor, Superdry. Our third, and most important revenue stream, related to the B2B portion of our business; data. As a closed platform enabling user interactions, we capture user data that brands and retailers themselves do not have access to, but want, which we plan to upsell and monetize to our brand partners.

We’ve sent over 48,000 recommendations since April. We have a 65% CTR, an overall 73% engagement rate (clicks & reactions), and our super users have a 95% engagement rate WOW. As for purchases, 12% of our user base has made at least one purchase in the last 60 days, 30% have made multiple.
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Investors

Startup Runway Atlanta
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Startup Runway Atlanta Connecting underrepresented founders to their first investors.

Employees

Nicole Phillips
Admin
Nicole Phillips CEO An ambitious former fashion attorney who constructively views today's world while constantly asking "why"?