Qoints is a knowledge management and performance benchmarking platform that allows brands and agencies to aggregate, manage and analyze the performance of their digital marketing campaigns against industry peers. Currently, measuring success is subjective; marketers must be able to compare to others outside of their organization, in order to objectively gauge success.

Qoints delivers data standards and benchmarks to help digital marketers improve ROI by offering the first open industry benchmarks in the space. Such standards do not exist today; consumer marketing evolves at a lightning-fast pace, the result of which is a highly fragmented MarTech space where the cost of integrating tools into a working technology stack is prohibitively high.

Qoints’ core technology is the Digital Marketing Graph, which powers a suite of free and freemium tools that help marketers make data-driven and more transparent tactical decisions. Marketers share summary data about their campaigns in exchange ...
Qoints is a knowledge management and performance benchmarking platform that allows brands and agencies to aggregate, manage and analyze the performance of their digital marketing campaigns against industry peers. Currently, measuring success is subjective; marketers must be able to compare to others outside of their organization, in order to objectively gauge success.

Qoints delivers data standards and benchmarks to help digital marketers improve ROI by offering the first open industry benchmarks in the space. Such standards do not exist today; consumer marketing evolves at a lightning-fast pace, the result of which is a highly fragmented MarTech space where the cost of integrating tools into a working technology stack is prohibitively high.

Qoints’ core technology is the Digital Marketing Graph, which powers a suite of free and freemium tools that help marketers make data-driven and more transparent tactical decisions. Marketers share summary data about their campaigns in exchange for access to industry benchmarks, which are actionable and help maximize their ROI. Qoints has developed a unique data taxonomy for digital marketing data that specifically addresses the challenges that have stymied others who have identified the opportunity.

Qoints' benchmarks are accessed through a growing suite of SaaS tools (including Data Manager, AI Social Discovery and soon Rate My Campaign) which help digital marketers make more transparent, data-driven decisions and objectively quantify the value of their marketing efforts by measuring against their peers. The data that Qoints collects is amalgamated to produce syndicated monthly trend reports, which are sold to tech- and media-focused hedge funds and asset managers.
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