The traffic sources optimization process of mobile campaigns is currently being done manually, in-efficiently, and thus negatively affects the acquired users' LTV. The advertiser's attention is divided across dozens of Affiliate Networks which deliver users through hundreds of traffic sources, for each performance analysis needs to be made in order to decide whether additional traffic from the traffic source is wanted or whether he should be paused. This process, as it being done manually, takes time, during which the advertiser is paying for the users being acquired, most of which don't deliver proper return (i.e., non-quality users).
Recognizing the Advertisers' needs, QualityUA acts as an automated campaign manager, providing real-time traffic sources optimization and user acquisition costs management service. QualityUA's smart algorithm evaluates the traffic sources performance in real-time and automatically sends optimization notifications to the Affiliate Networks. Doing so, und...
The traffic sources optimization process of mobile campaigns is currently being done manually, in-efficiently, and thus negatively affects the acquired users' LTV. The advertiser's attention is divided across dozens of Affiliate Networks which deliver users through hundreds of traffic sources, for each performance analysis needs to be made in order to decide whether additional traffic from the traffic source is wanted or whether he should be paused. This process, as it being done manually, takes time, during which the advertiser is paying for the users being acquired, most of which don't deliver proper return (i.e., non-quality users).
Recognizing the Advertisers' needs, QualityUA acts as an automated campaign manager, providing real-time traffic sources optimization and user acquisition costs management service. QualityUA's smart algorithm evaluates the traffic sources performance in real-time and automatically sends optimization notifications to the Affiliate Networks. Doing so, under-performing traffic will be quickly paused and quality traffic will be aggressively pursued – saving costs, increasing LTV and generating higher ROI.
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