RAPT MEDIA: THE FUTURE OF VIDEO
Rapt Media has created the only interactive storytelling technology combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video.
OUR SOLUTION
Interactivity is a core facet of media consumption. From DVRs to streaming online videos, the concept of choice is fundamental to how we interact with content today. Rapid mobile adoption and the expectation that you should be able to touch, swipe, and tap to make choices is firmly established. Rapt Media incorporates choice into videos themselves where users can choose their own paths. Just as users get more granular choice with Rapt Media interactive videos, content authors get more real-time granular data about user choice and can easily iterate on small sections of content to optimize, even after content is distributed.
OUR TECHNOL...
RAPT MEDIA: THE FUTURE OF VIDEO
Rapt Media has created the only interactive storytelling technology combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video.
OUR SOLUTION
Interactivity is a core facet of media consumption. From DVRs to streaming online videos, the concept of choice is fundamental to how we interact with content today. Rapid mobile adoption and the expectation that you should be able to touch, swipe, and tap to make choices is firmly established. Rapt Media incorporates choice into videos themselves where users can choose their own paths. Just as users get more granular choice with Rapt Media interactive videos, content authors get more real-time granular data about user choice and can easily iterate on small sections of content to optimize, even after content is distributed.
OUR TECHNOLOGY
Rapt Media is a cloud-based platform built and hosted on best-in-class technology. Our product has three key components:

HTML5 Interactive Player
Works on desktop, tablet, and mobile. Using our patent-pending technology, it can be accessed by any mobile device without downloading an app.
Viewers can click/tap to interact with the video and choose the content they want to see, creating more personalized and relevant experiences.
Global distribution of assets and code delivers quick load times worldwide.
Analytics
Integrates with your analytics platform or MAS to correlate video activity to larger business goals and KPIs so you can glean real business insights into what portions of your online videos are delivering the best results.
Extract the most value from your online video assets and easily iterate in real time to improve results throughout the lifetime of a project or campaign.
Drag & Drop Authoring Interface
Allows content creators to easily build without requiring any code.
We handle the complexity of online video for you. Your creatives can upload video in whatever format they have. We create all the versions the player will need and automatically detect the browser and device to serve the right assets.
OUR CUSTOMERS
Rapt Media has 50+ active high-profile media companies, agencies, and brands as customers. These include Warner Bros., HBO, Conde Nast Entertainment, Rapp, Havas People, Maybelline, Toyota, Deloitte, and Anheuser Busch to name a few.
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