ReadEar Ltd

ReadEar builds affordable audible products for businesses

Customer Problem

The web is a visual medium. Although mobile phones allow for access 'on the go', when the phone goes in the pocket, the customer connection disappears. Increasingly, companies are turning to audio to reach their users, but the traditional way of creating audio with human voices is time consuming and expensive.
ReadEar's automated solution creates compelling, engaging and monetisable audio content at 95% less cost than traditional solutions.

Products & Services

B2B2C SaaS product. We use text to speech technology to convert written content such as newspaper stories and scholarly articles into engaging ‘radio-like’ programming for our business customers.
The businesses can then distribute this audible programming to their customers or we will do the distribution on their behalf. We provide a full range of back-end analytics to our B2B customers which helps guide future product creation and monetization.

Target Market

ReadEar serves the following markets in the US, UK and the Nordic Region:
- Print publishers
- E-learning platforms
- Government run Travel Sites ("Visit Estonia", etc)

Audible content is attractive to:
- customers on the go / multi-taskers
- visually impaired users
- 'audio learners' (for e-learning)

Business Model

ReadEar licenses its service on a usage basis. Flat initial fee for access to the software and then usage based tiered pricing, based on:
- the amount of text converted from text to speech
- the amount of content delivered to end-users.

Customer Segments

B2B Sales:
- Print publishers: beginning with large newspaper groups in the UK & Nordic region, to be followed by magazine publishers in this region, then the same in the US market.
- E-learning software platforms: licensing ReadEars's automated audio creation capabilities into 3rd party software products
- "Visit Country" sites: multi-lingual translation and audio production to serve global travel market.
Sales & Marketing Strategy

ReadEar sells directly to large media groups, companies/government travel sites and through e-learning software platforms. Smaller customers in these segments are targeted via telesales.

Proven track: BBC's audible news by ReadEar got over 100.000 downloads within 3 weeks.

Competitors

- Voice Activated Hubs/Voice engagement: “Alexa, tell me the news” “Google: what is the weather?”
- Human Voices reading/creating audio content
-Existing Text to Speech software