We facilitate the process of creation, analysis, development, research, improvement and distribution of stories that are used in marketing, media, corporate communications, training, coaching, education and free time. We strive to change, modernize, improve and reevaluate the concept of reading experience and creation of fictional and non-fictional written material.

For writers:
We develop tools to make their creation process easier, more reliable and better organized. They are also able to incorporate research into their final product and keep track of different perspectives, timelines and storyboards. Writers can enrich their work with additional content, e.g. video, interactive content, audio, alternative endings and parallel stories. We encourage collaboration with other authors as well as their audience (readers, critics, publishers, students etc.).
For readers/users:
They experience reading on a new level as they are provided with different layers of subtext, context and in...
We facilitate the process of creation, analysis, development, research, improvement and distribution of stories that are used in marketing, media, corporate communications, training, coaching, education and free time. We strive to change, modernize, improve and reevaluate the concept of reading experience and creation of fictional and non-fictional written material.

For writers:
We develop tools to make their creation process easier, more reliable and better organized. They are also able to incorporate research into their final product and keep track of different perspectives, timelines and storyboards. Writers can enrich their work with additional content, e.g. video, interactive content, audio, alternative endings and parallel stories. We encourage collaboration with other authors as well as their audience (readers, critics, publishers, students etc.).
For readers/users:
They experience reading on a new level as they are provided with different layers of subtext, context and interactive text as well as other media not traiditonally a part of the witten word. They can share excerpts with ther friends and general public.
For educators/academics:
They are provided with tools for interpretation and analysis of text which makes the reading material easier to explore, understand and learn/teach.

All users are encuraged to become creators of different perspectives, which they can share, while at the same time they can obtain others' perspectives.

With writters' perspectives texts become more comprehensible for readers/students - by publishing research, ideas, reasoning behind their stories, characters, developments etc. they help their readers get a deeper insight into their work and creation process.

Readers' perspectives function as feedback to writers and as suggestions and recommendations to their fellow users and educators. By sharing their own perspectives readers spread their understanding and analysis of the text, thus creating a learning community that is focused on the text as well as issues and ideas in it.

Perspectives of educators and academics are of great importance to readers as well as writters beacuse they explain and analyse the text and by doing so simplify and/or elaborate on the ideas behind the text. This improves understanding of other users in a learning community and at the same time addresses the athors, who get feedback on their work but also an insight into theories and thoughts of academic and end-suer communities.
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