We ethically/directly source from countries affected by war and poverty to support sustainable agriculture practices and contribute to United Nations Sustainable Development Goals. Our mission is to create a market for non-traditional supply chains and show beauty from ‘unexpected places.’ We apply a holistic approach to address economic, environmental and social issues. Since Rena Roots was founded by a humanitarian aid worker (who spent 10 years working in the field in humanitarian crisis) our strength is the fact that we know the countries where we work and have UN contacts/offices as a network to strengthen our impact – making us stand out from other beauty brands. Our longer term vision is to connect the beauty and the aid industry in order to maximize resources and impact.

Our credo and mission:
• Source unique, potent plants/oils from conflict-affected countries to support sustainable agriculture practices and contribute to UN sustainable development goals (SDGs);
...
We ethically/directly source from countries affected by war and poverty to support sustainable agriculture practices and contribute to United Nations Sustainable Development Goals. Our mission is to create a market for non-traditional supply chains and show beauty from ‘unexpected places.’ We apply a holistic approach to address economic, environmental and social issues. Since Rena Roots was founded by a humanitarian aid worker (who spent 10 years working in the field in humanitarian crisis) our strength is the fact that we know the countries where we work and have UN contacts/offices as a network to strengthen our impact – making us stand out from other beauty brands. Our longer term vision is to connect the beauty and the aid industry in order to maximize resources and impact.

Our credo and mission:
• Source unique, potent plants/oils from conflict-affected countries to support sustainable agriculture practices and contribute to UN sustainable development goals (SDGs);
• Provide vegan/effective skincare (based on nature + scientific research) to consumers;
• Maximize resources and impact through partnerships (UN SDG 17);
• Awareness and advocacy about our collective beauty, stories and resilience as humans.

Our holistic and transparent beauty brand has the following three pillars: vegan skincare, essential oils and wild crafted teas, harvested sustainably. The skincare currently consists of two Vegan Hylaronic Acid Serums which are formulated with organic rose essential oil from Afghanistan and Immortelle essential oil from organic farming in Albania (with a vision to source from other countries). They are both enriched with sustainably harvested Sea Kelp (USDA Organic). Essential oils and the wild mountain tea are sourced directly from farms in Albania. The tea is unique because it’s rich in iron and antioxidants and it’s endemic to Albania, used for centuries as a health remedy (it doesn’t come in tea bags and since its going extinct we aim to protect it by ensuring sustainable and transparent/trackable harvesting).

Our products summarized:
- Skincare: Serums (HA + Afghan rose; HA + Albanian Immortelle)
- Essential oils: Lavender and sage (expanding to other countries)
- Tea: A unique tea sourced from Albania (rich in iron and antioxidants)
- Skincare bag for the products: Made in the Philippines by artisan women groups with indigenous weaving.

We will continue adapting based on feedback from customers once officially launched in Nov 2019.
More information

Employees

Irena Loloci
Admin
Irena Loloci CEO UN Humanitarian Aid Worker and Social Entrepreneur.

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