Retailigence’s unique data on in-store products, prices and product sales in 200,000 brick & mortar stores, ensures that marketing investments not only generate awareness, but increases the conversion of shopper interest into measurable path-to-purchase action, in-store sales, and ultimately a better ROI.

Retailigence is applied in one of 2 ways:

1. To specifically increase in-store sales of a specific product in a specific store. These are "in-store" campaigns and often originate from a CPG brand's Sales Dept or Shopper Marketing divisions. They typically involve detailed monitoring and optimization of in-store SKU sales and do NOT involve much audience targeting/filtering, but do require precision geo-targeting. Ex: The Anheuser-Busch campaign analysis you saw. These work best for lower cost, more impulsive product categories like CPG products.

2. As an add-on to an existing digital media campaign, to help those most-engage consumers, with the next steps in the path-to-purc...
Retailigence’s unique data on in-store products, prices and product sales in 200,000 brick & mortar stores, ensures that marketing investments not only generate awareness, but increases the conversion of shopper interest into measurable path-to-purchase action, in-store sales, and ultimately a better ROI.

Retailigence is applied in one of 2 ways:

1. To specifically increase in-store sales of a specific product in a specific store. These are "in-store" campaigns and often originate from a CPG brand's Sales Dept or Shopper Marketing divisions. They typically involve detailed monitoring and optimization of in-store SKU sales and do NOT involve much audience targeting/filtering, but do require precision geo-targeting. Ex: The Anheuser-Busch campaign analysis you saw. These work best for lower cost, more impulsive product categories like CPG products.

2. As an add-on to an existing digital media campaign, to help those most-engage consumers, with the next steps in the path-to-purchase. These are typically "to-store" campaigns and often originate from a CPG brand's ad agency and generally do not involve detailed monitoring and optimization for in-store sales but have a heavy emphasis on audience targeting and probably no/minimal geo-targeting.

For more information, contact Jeremy Geiger, or Pathformance.com
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