Content creators at media companies, ad agencies and brands are pushing stunningly high quality video content out the door at increasingly astonishing rates. The vast majority of this content needs a musical component that can be quickly sourced and instantly licensed. The current landscape of products attempting to solve this problem can best be summarized as this: vast stock music libraries populated with mediocre content, poorly tagged and indexed, with completely unintelligent search functionality. On top of this, confusing and inconsistent licensing terms that often require custom quotes depending on the user’s specific needs.

Until now, Ritual has been a service company, creating elite, custom music in collaboration with some of the world’s premier advertising agencies and brands including McCann, DDB, RPA, Taxi, Honda, Audi, Buick, Verizon and more. Through daily interaction with the creative directors of these brands and agencies, we’ve been able to completely tailor ou...
Content creators at media companies, ad agencies and brands are pushing stunningly high quality video content out the door at increasingly astonishing rates. The vast majority of this content needs a musical component that can be quickly sourced and instantly licensed. The current landscape of products attempting to solve this problem can best be summarized as this: vast stock music libraries populated with mediocre content, poorly tagged and indexed, with completely unintelligent search functionality. On top of this, confusing and inconsistent licensing terms that often require custom quotes depending on the user’s specific needs.

Until now, Ritual has been a service company, creating elite, custom music in collaboration with some of the world’s premier advertising agencies and brands including McCann, DDB, RPA, Taxi, Honda, Audi, Buick, Verizon and more. Through daily interaction with the creative directors of these brands and agencies, we’ve been able to completely tailor our process to theirs. Now we are going beyond a service and delivering a product purpose-built to provide these content creators with an instant licensing solution built on the same three core principles that they demand from us on a daily basis as music providers:
1. Quickly determine exactly what the client is looking for.
2. Propose nothing but elite content.
3. Quick and simple licensing, with zero client liability.
With these guiding core principles, alongside constant feedback and consultation with our biggest partners, we’ve built a product that will fundamentally alter the perception of the term “stock music”. The key features of our product precisely address our core principles:
1. A Self Improving Music Supervision Algorithm (SIMSA). Find your song by typing ANYTHING. Our search algorithm utilizes a lexical database that maps and learns cognitive synonym sets (synsets) which are interlinked by means of conceptual-semantic and lexical relations. In plain english, the most nuanced music searching algorithm ever.
2. Curation is paramount. We aren’t an open marketplace. We buy elite content only. We pay up front and we pay well. That’s how we’ve built an unparalleled roster of 50+ world class producers who write, record and play alongside artists like Sia, Lorde, M83, Paramore, Selena Gomez, Tegan and Sara and many, many more.
3. Single Click licensing. By paying up front, we own 100% of our content, allowing us to deploy the simplest licensing process in the world.
More information
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Advisors

Dario Meli
Admin
David Tedman
Admin
Evan Landry
Admin
Evan Landry Award winning producer of music videos, commercials and short films.
Healey Cypher
Admin
Healey Cypher A passionate product guy who loves to learn, push the boundaries of retail, and GSD.
Nick Blasko
Admin

Employees

Alessandro Castellani
Admin
Alessandro Castellani Lead Developer Digital Unicorn
James Shamenski
Admin
Vineet Deo
Admin
Vineet Deo Developer
Sam Elgar
Admin
Sam Elgar

Recommendations

Incredible team disrupting an archaic industry. Ritual is on track to leverage tech into a massive, growing, and super inefficient market. The timing, approach, and team is super impressive + Jarett and Matt are solid leaders who understand exactly what they're doing.

Evan Landry
Executive Producer, Asymetric Media Ltd.

As a producer of primarily short form video content - from large scale commercials for major brands to independent short films that have played at top tier festivals around the world - I can attest to the very real and increasing demand that Ritual will capitalize on in the industry. Under the leadership of Matt and Jarett, and with the superior quality of their product and platform, Ritual is poised to dominate the music licensing market in the years to come.

Chris Peacock
VP Marketing & Alliances, Traction On Demand

The number one thing that will guarantee the success of Ritual Music is their team. Matt and Jarett are curious and creative. They have the humility to listen and understand what’s working or not and the passion to develop a better way. The result will be a benefit to all stakeholders with specific focus on the producers and those licensing their music.

David Tedman
CEO / Co-Founder, Invoke Labs

Jarett and Matt understand the challenges of the music business as long time stakeholders. They are ambitious, resourceful and poised to take their successful services business and scale it into a global marketplace.

Dario Meli
Advisor, Ritual

Great team with a proven operating business in a market that requires some finesse, not just brute strength software automation. These guys are proving they have what it takes to build a great business that can scale and make $$ along the way.

Healey Cypher
Board Member, The Orvis Innovation Forum, Orvis UK

Jarett and Matt are incredibly talented. They have already made a name for themselves within the music scene and are now embarking on the incredible journey to scale their talent to a marketplace the industry desperately needs. Visionary, hard-working, and rarely humble - these founders are the future and I have confidence they will make a massive dent in the universe.