OutToday provides high quality home service repair referrals to home services contractors along with getting home service repair contractors to the consumers home that same day. There are many home service internet referral companies in the market but none approach it from the contractors point of view, so their referral leads are unprofitable and panned by most of the contractors.
OutToday is the only home services referral company that curates its referrals by charging the consumer an appearance fee allowing the consumer to self identify that they are a vetted serious referral. The referral is sent to just one OutToday vetted contractor with a preset arrival time within a 24 hour period. OutTodays' contractors have compared OutTodays referrals to it's competitors and have found that OutTodays referrals are vastly more profitable. As the contractor realizes how profitable an OutToday referral is they are more than willing to put these referrals to the front of their schedule thu...
OutToday provides high quality home service repair referrals to home services contractors along with getting home service repair contractors to the consumers home that same day. There are many home service internet referral companies in the market but none approach it from the contractors point of view, so their referral leads are unprofitable and panned by most of the contractors.
OutToday is the only home services referral company that curates its referrals by charging the consumer an appearance fee allowing the consumer to self identify that they are a vetted serious referral. The referral is sent to just one OutToday vetted contractor with a preset arrival time within a 24 hour period. OutTodays' contractors have compared OutTodays referrals to it's competitors and have found that OutTodays referrals are vastly more profitable. As the contractor realizes how profitable an OutToday referral is they are more than willing to put these referrals to the front of their schedule thus fulfilling the consumers timely requests.
OutToday has proven this model in the Seattle market over past 15 months referring over 600 calls with a booking ratio of 86%. Up till now all the calls have been hand processed. OutToday is starting to build a scheduling system similar to Open Table that will allow the consumer to place their job in a contractors schedule.
OutToday has a big advantage over its competitors in this area, since its referrals are so profitable its contractors they will gladly let OutToday into their scheduling databases. The founder of OutToday is from the home services industry with contacts nationwide he has been on the receiving end of buying the other poor quality referrals provided by his competitors.
OutTodays model is based on some basic business assumptions, a internet referral company cannot provide same day service if they cannot get a contractor to show up on time. A home services contractor is not going to put the referral company's' lead to front of their schedule if they have a more profitable place to be. OutToday solves this by providing curated referrals that make their contractors money.
When consumers know about OutTodays service they book 86% of the time. Also OutToday has opened discussions with some of its larger competitors about doing fulfillment for the consumers that they cannot provide same day service for.
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