Route20 is a service that helps people and businesses consume more ethically. Available to customers as a mobile app, plugin or through access to its API, Route20 tracks corporations’ political and charitable contributions. For the everyday consumer, the mobile app works as a simple tool for users to instantly understand businesses’ political alignments, on the go, in just a few clicks.

With a simple, user-friendly interface, Route20 uses geolocation to match users with nearby businesses that align with their political commitments — think Yelp, but for people who want to shop consciously.

As a plugin, Route20 will work like Honey: Popping up to advise users about businesses’ political donation records right when they need the information most — at checkout.

And through access to our API, businesses will be able to match with other businesses they align with.

The first phase of our rollout will be the mobile application, followed by the plugin and access to our API...
Route20 is a service that helps people and businesses consume more ethically. Available to customers as a mobile app, plugin or through access to its API, Route20 tracks corporations’ political and charitable contributions. For the everyday consumer, the mobile app works as a simple tool for users to instantly understand businesses’ political alignments, on the go, in just a few clicks.

With a simple, user-friendly interface, Route20 uses geolocation to match users with nearby businesses that align with their political commitments — think Yelp, but for people who want to shop consciously.

As a plugin, Route20 will work like Honey: Popping up to advise users about businesses’ political donation records right when they need the information most — at checkout.

And through access to our API, businesses will be able to match with other businesses they align with.

The first phase of our rollout will be the mobile application, followed by the plugin and access to our API service.

Scraping data from monthly Federal Election Commission reports, Route20 sources the street addresses and names of businesses and ties donation records to their locations across the nation. Route20 users are delivered instant access to information about businesses’ political leanings previously available to only those in the know — consultants, scholars and journalists.

Route20 users are young digital activists, engaged consumers and business owners who care about where they spend their money.

After downloading the app, they are invited to create a personalized political profile where they self-define where they fall on a series of issues. The profile can be as simple as only wanting to do business with people who give to Donald Trump or as nuanced as wanting to frequent stores that actively donate to politicians who support Planned Parenthood. Route20 shows users the businesses that most closely align with both their search category and beliefs.

This interface gives Route20 dual functionality: A consumer and B2B service that revolutionizes how campaign finance data is accessed, but also a storehouse of consumer data, specializing in mobile-first, Millennial and Gen Z political insights. Our data, available for purchase by campaigns and political consultants, will be sourced from our user pool.
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Employees

Christi Warren
Admin
Christi Warren CEO Christi Warren is a journalist and technologist whose work explores ways to integrate reporting into the fabric of consumers’ lives.