Shopological is a UK based website and mobile app that offers access to sale and promotional updates aggregated from over 1,400 fashion and beauty retailers.

The website focuses on editorial content about fashion, beauty and shopping. Registered members receive personalised email alerts whenever their favourite designer or high-street brands have a promotion, allowing them priority access to sale products.

Shopological, formerly SalesGossip, was founded in 2013 by Elizabetta Camilleri and Emilio Sanz in London Business School’s incubator.

Shopological has over 2 million registered members across the world and works with over 1,400 well-known retail brands to deliver everything consumers want to know about their favourite brands and the latest fashion news. SalesGossip has been named as part of the Growth Builder programme, shortlisted for Engagement & Loyalty Awards for ‘Most Disruptive Technology’ 2016, named one of the best websites for savvy shoppers by The Times and wo...
Shopological is a UK based website and mobile app that offers access to sale and promotional updates aggregated from over 1,400 fashion and beauty retailers.

The website focuses on editorial content about fashion, beauty and shopping. Registered members receive personalised email alerts whenever their favourite designer or high-street brands have a promotion, allowing them priority access to sale products.

Shopological, formerly SalesGossip, was founded in 2013 by Elizabetta Camilleri and Emilio Sanz in London Business School’s incubator.

Shopological has over 2 million registered members across the world and works with over 1,400 well-known retail brands to deliver everything consumers want to know about their favourite brands and the latest fashion news. SalesGossip has been named as part of the Growth Builder programme, shortlisted for Engagement & Loyalty Awards for ‘Most Disruptive Technology’ 2016, named one of the best websites for savvy shoppers by The Times and won the RBS EnterprisingU Competition. Camilleri has also been shortlisted for London Business School’s 2016 ‘Accomplished Entrepreneur Award’ and awarded the SMARTA100 Female Entrepreneur of the Year.

SalesGossip recently ran a campaign with the aim of re-engaging a brand’s customers as well as attracting new ones. Using personalised emails to specific target segments, we achieved unparalleled open rates and click through rates. The campaign helped the brand generate revenues from the launch of their new collection up to the sale and clearance periods.

In contrast, we have run campaigns focused mostly on data acquisition and analysis. Through a series of engaging competitions, newsletter placements and display activity, we were able to help our client boost their database as well as test their campaign on various segments of our member base.

The Shopological team also works regularly with brands that are outside of the fashion & beauty space but want to be associated with fashion. We recently provided a solution to a new health & supplements brand that was seeking to gather data for their new product offering and, in parallel, be positioned next to fashionable sportswear brands on our site. The campaign helped them define their new product through a survey sent to a selected group of relevant members. We also managed to raise brand awareness in a creative way.
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