Sanotion is an award winning product innovation company in association with World Toilet Organisation with a focus on solving major social problems through innovative/ disruptive product & system designs.

We identify, research and analyse the most pressing and relevant challenges people are facing specially at the base of the pyramid and ideate to build disruptive solutions. Our in-house design team works passionately to push the concept from ideation stage to the final manufactured product and eventually reach the market in the hands of our users.

We have two main divisions in our team :
1. Innovation Team
- Research
- Analysis
- Ideation
- Product Development
-Design & Innovation
- Design for Manufacturing
- sourcing

2. Go to Market Team
- Launch Strategy
- Sales Set up
- Channel partnerships
- Product Positioning

We currently have 2 products under Sanotion.

1. SquatEase - Stage - Early Traction and Sales
SquatEase is an ergonomically designed Squat Toilet Pan....
Sanotion is an award winning product innovation company in association with World Toilet Organisation with a focus on solving major social problems through innovative/ disruptive product & system designs.

We identify, research and analyse the most pressing and relevant challenges people are facing specially at the base of the pyramid and ideate to build disruptive solutions. Our in-house design team works passionately to push the concept from ideation stage to the final manufactured product and eventually reach the market in the hands of our users.

We have two main divisions in our team :
1. Innovation Team
- Research
- Analysis
- Ideation
- Product Development
-Design & Innovation
- Design for Manufacturing
- sourcing

2. Go to Market Team
- Launch Strategy
- Sales Set up
- Channel partnerships
- Product Positioning

We currently have 2 products under Sanotion.

1. SquatEase - Stage - Early Traction and Sales
SquatEase is an ergonomically designed Squat Toilet Pan. With an elevated heel the pressure on hamstrings and knees is reduced providing a more comfortable experience while squatting to senior citizens and people with knee problems. It creates proper weight distribution and better attain a centre of gravity. It also helps to make the toilet unidirectional and providing identification symbols making it more accessible for the visually impaired.

Current Phase : Go to Market & Early sales

Sales to Date : 12k units (Commercial Sales started March 2019)

Current Region : India

Patents : 4 Design Patents Granted , Complete Specification India, Utility Model ARIPO (19 African Countries), Filed in China, Japan and Indonesia

Current Variants : SquatEase 20” | SquatEase 23”

Current Channels : Online - Website | Offline - Retail, Business Promoters , Institutional, Co-Branded

2. FirstShoe - Stage : Product Development

First shoe expands upto 3 sizes organically for children who cannot afford to buy new shoes frequently.
Children from age 1 to 9 years have very rapid feet growth due to which they grow out of their shoes very fast. It protects the feet of poor children by preventing worms from entering through the feet.

With First Shoe, the same pair of shoes lasts upto 3-4 sizes hence increasing the efficiency and not buying shoes every 3-6 months.


Current Stage : Proof of Concept achieved and Phase 1 Prototypes
Next Stage : Manufactured Prototype moulds, Testing and Certifications
IP - Initiated, In Process
More information

Employees

Satyajit Mittal
Admin
Satyajit Mittal CEO A curious observer with a passion to de-construct a problem and build creative solutions, ideas, systems or experiences.