SentiGeek is a software suite (proprietary software) which provides the actionable business insights companies or other professionals need. SentiGeek includes the following functions:
- Text analytics: analyzes online or archived customer comments/reviews/complaints and generates accurate and industry-specific results about what customers say about brands, products, product features, and aspects of services. Industry-specific customer profiles and maps are generated, taking into account customer demographics or any other information available. The people influencing the customers are also identified. Customer personas are created for every sentiment group, based on consumer behavior, patterns, trends etc. Alerts are issued to call for remedial action when unhappy customers are identified, but also when happy customers are identified to reward loyalty.
- Predictive analytics: identifies those features/aspects of the products/services that influence the customers’ purchasing probabili...
SentiGeek is a software suite (proprietary software) which provides the actionable business insights companies or other professionals need. SentiGeek includes the following functions:
- Text analytics: analyzes online or archived customer comments/reviews/complaints and generates accurate and industry-specific results about what customers say about brands, products, product features, and aspects of services. Industry-specific customer profiles and maps are generated, taking into account customer demographics or any other information available. The people influencing the customers are also identified. Customer personas are created for every sentiment group, based on consumer behavior, patterns, trends etc. Alerts are issued to call for remedial action when unhappy customers are identified, but also when happy customers are identified to reward loyalty.
- Predictive analytics: identifies those features/aspects of the products/services that influence the customers’ purchasing probability – are statistically significant, and uses the output to estimate, among others, sales probability and customer persona purchasing probability.
The operational prototype is on text analytics and aspects of predictive analytics. The report of text analytics and projection data includes directly actionable insights for corporate strategy, marketing and product development, and customer service and communication. SentiGeek processes English text and is preparing processing Greek & Cypriot as well. The following are features to be included over the next phases of development:
- Data analytics: allows the company/professional to perform his/her own processing of the analyzed data based on his/her perspective, and also to use his/her own milestones e.g. advertising campaigns.
- Twitter/social media analytics: provides industry-specific reports about topics, people, and sentiment, impact.
- Press release mapping: helps the professional/company/marketing/public relations dept improve their press releases by testing how close the content is to their customers, before actually issuing them.
- Sentiment analysis of advertising: a new innovative approach to interpret image that will help companies improve their marketing and advertising.
More information

Advisors

Seth Grimes
Admin
Seth Grimes Seth Grimes covers NLP, text analytics, and sentiment analysis technologies as an industry analyst and consultant.

Recommendations

Seth Grimes

Seth Grimes Advisor at SentiGeek

SentiGeek shows great promise as a new entrant developing text and sentiment analysis technologies for market research and consumer insights. The company is advancing fast, making great strides, given founder Mara Tsoumari's vision, energy, networking, and market sense and her team's strong technical capabilities. The ability to match sentiment to personas and market segments, at a product-feature level, provides an edge that should translate quickly into market impact, for SentiGeek and for prospective enterprise customers and partners.

Lazaros Pantzos

Lazaros Pantzos Head of Business Intelligence at Aktua Hellas Financial Solutions

I lead BI for AH Financial Solutions, JV of Centerbridge, Private Investment Firm $25B assets, and Alpha Bank, 4th largest bank in Greece €67B assets. AH is the first regulated NPL Servicer, aiming to become the largest NPL servicer in the starting NPL Greek Market.
We look forward to using SentiGeek. Our operations consist of conducting customers, internally & through outsourcers, to discuss with them, over the phone or face-to-face, a solution for debt restr. SentiGeek develops taxonomies & categories of domain-specific topics, ensuring the specialization we need. Sophisticated algorithms increase possibilities of detecting accurately any opinions & identifying the relationship among who expressed the opinion & the topic of the opinion, & influencers. Alerts for unhappy customers, projections, customer profiles, maps & personas, combining information in the comments with information from our system offer us the advantage of sketching a better picture of consumer behavior.