The bottled water consumption in the United Kingdom, rose by 7% this year to reach 4,267m liters and shows no signs of slowing down. Furthermore, a staggering 20% of Brits drink exclusively bottled water at home.
The real question is, why do people still drink bottled water even in countries where tap water is perfectly safe to drink, like in the United Kingdom. After months of research at the Design Council here in London, we found out that health and convenience are the two strongest drivers of domestic and out-of-home bottled water consumption. In that case, let’s make tap water the healthiest and most convenient water without any plastic waste.

The Sküma Home is the first water mineralization device that recreates mineral water from the comfort of your own home by mimicking the process used by large bottled water manufacturers like SmartWater and Dasani. Our device eliminates all impurities found in impure or tap water and adds a specific amount of trace minerals and vitamins, ...
The bottled water consumption in the United Kingdom, rose by 7% this year to reach 4,267m liters and shows no signs of slowing down. Furthermore, a staggering 20% of Brits drink exclusively bottled water at home.
The real question is, why do people still drink bottled water even in countries where tap water is perfectly safe to drink, like in the United Kingdom. After months of research at the Design Council here in London, we found out that health and convenience are the two strongest drivers of domestic and out-of-home bottled water consumption. In that case, let’s make tap water the healthiest and most convenient water without any plastic waste.

The Sküma Home is the first water mineralization device that recreates mineral water from the comfort of your own home by mimicking the process used by large bottled water manufacturers like SmartWater and Dasani. Our device eliminates all impurities found in impure or tap water and adds a specific amount of trace minerals and vitamins, therefore recreating the process of commercially sold bottled water manufacturers. The minerals and vitamins are chosen on a region-specific basis and we will be first launching in the UK. By using our technology, we aim to slow down and eventually eliminate the consumption of single-use plastic bottle use at home.

For our direct to consumer model for Sküma, we are aiming for a relatively high-profit margin of 67.5% on the Sküma Home. Costs of manufacturing is £26.00 including assembly, shipping. Our sale price with our approach will be set at £80.00. Contrary to our competition, our technology requires only one simple change of cartridge every six months for a cost of £25.00 and will be executed using a subscription model.

Our business has 2 main direct competitors (Mitte and Lang) that have both launched in the past 24 months. These 2 devices are each priced at above the £500 price point and do not offer the addition of vitamins in the water, only minerals. NOW is the perfect time to join Sküma!

We are currently looking for £55,000 to continue our product development in collaboration with a world-class product development agency here in London, and launch our product on crowdfunding in mid-2020.

Now, come and join us eliminate single-use plastic bottles, once and for all!
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Investors

Assad Labaki
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Assad Labaki Skilled entrepreneur and marketer
SolveSchool for Impact Startups (Global)
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SolveSchool for Impact Startups (Global) Helping founders build pioneering companies for the Circular Economy

Advisors

Sam Fresco
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Sam Fresco Strategy Director
Tan Tran
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Tan Tran

Employees

Alexandre Yunus Mahé
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Alexandre Yunus Mahé CEO I am have been working in Startups in both Canada and the UK for the past 5 years.
Georges Khairallah
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Georges Khairallah CTO Creative Problem Solver
Ruya Worthy
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Ruya Worthy Social Media