We are bringing back the personal touch to the customer relationships. Currently companies are spending vast sums on goodwill in a form of financial compensation, discounts and unpersonalised vouchers. But buying off is not the way how you rebuild the relationships with your loved ones, right? That’s why we are rethinking how companies are building the relationships by replicating ones that we have with our friends. We have started with the most dangerous point in the relationships - the moment when something goes wrong. We are part of the CRM system that helps to dispatch more personalised apologies in a form of favourite chocolate, personalized cookie or dinner in your favourite restaurant nearby. But this is just the beginning we are building a platform that will guide Customer Support people and suggest the best steps to rebuild the relationship. After our estimates we can help companies to reduce their goodwill and compensation even by 75%.

We also see the opportunity in more...
We are bringing back the personal touch to the customer relationships. Currently companies are spending vast sums on goodwill in a form of financial compensation, discounts and unpersonalised vouchers. But buying off is not the way how you rebuild the relationships with your loved ones, right? That’s why we are rethinking how companies are building the relationships by replicating ones that we have with our friends. We have started with the most dangerous point in the relationships - the moment when something goes wrong. We are part of the CRM system that helps to dispatch more personalised apologies in a form of favourite chocolate, personalized cookie or dinner in your favourite restaurant nearby. But this is just the beginning we are building a platform that will guide Customer Support people and suggest the best steps to rebuild the relationship. After our estimates we can help companies to reduce their goodwill and compensation even by 75%.

We also see the opportunity in more moments within customer lifecycle, because companies we are working with have already hacked our platform and are using it to proactively stop customers from bad reviews, reactivate customers that are already gone, upsell and reward loyalty.
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Investors

Calum Cameron
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Calum Cameron Meduza
Chris Brown
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Chris Brown Adaptable leader and explorer. Finds true passion in helping others to build and grow new ideas into reality.
Elise Sass
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Jon Bradford
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Jon Bradford I am the co-founder of F6S and Tech.eu, a Director at Central Working and the John Bradfield Centre
Kadri Uljas
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Kadri Uljas Marketing and business
Mike Reiner
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Startup Wise Guys accelerator
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Startup Wise Guys accelerator Startup Wise Guys is the leading B2B startup accelerator in Europe
CEED Tech
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CEED Tech 450 mentors to help 50 teams in 5 established startup accelerators
Going Global - Sales & Marketing Program
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Going Global - Sales & Marketing Program IMPROVE YOUR SALES PERFORMANCE & EXPAND INTERNATIONALLY
Lafayette Plug and Play
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Lafayette Plug and Play Join the world’s premier commerce, retail and fashion accelerator.
Startup Wise Guys accelerator
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Startup Wise Guys accelerator Startup Wise Guys is the leading B2B startup accelerator in Europe
TechHub Riga Startup Academy Fall 2015
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TechHub Riga Startup Academy Fall 2015 We help startups get better faster!

Advisors

Eamonn Carey
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Eamonn Carey MD at Techstars

Employees

Oskars Gauks
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Oskars Gauks Country Manager Entrepreneur

Recommendations

francois blanc

I'm following Sorry as a Service since they were part of London Techstars 2015. They address cleverly a big problem that businesses from all sizes are facing, the team is smart and hard working, and the early traction they got is very promising (FTSE 100 grade clients, as well as well known pure internet players) - The next stage is now to scale this up, and I don't see anything in their business model that would prevent them doing this quicky and profitably

Ave Habakuk Product at Lingvist

I know Sabine, the product manager from uni and have been following the progress of SaaS since it’s inception at Garage48. They have a driven, entrepreneurial, inquisitive, attentive, creative, hard-working team who will certainly see their product through. I have great expectations about them!

Gerli Veermäe Co-Founder, COO at GoWorkaBit

We have used SaaS for a month now and sent chocolates to our clients to whom we wanted to say sorry. The responses of our clients have been really positive. All of them have emailed or called us after receiving the chocolates and all of them have ordered from us at least one more time.
SaaS is really easy to use - it doesn't take much time from our team and that is I think the most important value to us - because we can focus on our core things and outsource everything else.
Plus the SaaS team is just wonderful to work with :)

Cristobal Alonso

Sorry as a service has a mission that has been long hanging in the Telco and Internet industry, trying to retain customers on a friendly, impacting and profitable manner.
I have exposed their product to more than 5 Telco operators and their eyes get wide open when I have introduced the idea and it is always followed by a "can we meet them?"
The initial results on their different trials with A-Class partners indicates that they have found the recipe and they are on the right track
Now is a matter of executing. For that a team is fundamental. Having met Martin and Sabine on different discussions and mentoring sessions I see both the necessary drive but also the capacity to listen and ask the right questions
All in all still a long journey but a team I recommend to anybody as a sure seed investment opportunity

Joe Cross

Sorry CEO Martin is an ex TransferWiser, who lead one of my teams and I can, with first hand experience, say wholeheartedly that he was one of the smartest, most capable guys in the whole company, and it's a huge shame for TW that he decided to pursue his start-up full time. But fantastic for him and the world - I can't recommend him, or the product, highly enough. We are using it at TransferWise already with great effect, and there is a whole host of exciting new clients coming on board I beleive. The product is a great execution of something which so many large companies feel they should do, but never manage to deliver. And it will be easy to demonstrate RoI on this to a client. Excited for these guys. Many details to bottom out, but the fundaments are extremely strong.

Jordan Schlipf Co-Founder at GiftCannon

As part of VentureScout's role with Startup Estonia and previously as a partner at Founder Centric, I’ve been working closely with the Sorry as a Service team for some months now.

I’ve been super impressed with their execution, mindset, eagerness to learn, coach-ability and passion! I am confident in their ability as a team to iterate towards success and scale.

Sorry as a Service... I salute you!

Erik Anderson Leader at CEED Tech

Sorry as a Service, besides a great name, has the key components that investors and job-seekers should look for in an early stage and high potential startup.

1. Team - Strong founders with coachable personalities. They have excelled at previous positions in a high growth company to solve a large problem that is encountered daily.

2. They solve a real problem.

3. Data driven - I spoke with them for 5 minutes to find out the only cute thing about SaaS was their name. While the early idea of sending customized chocolate may sound friendly, it is just the first step in reducing churn. Ask about their KPIs. Ask about their tests. Their early results are no fluke.

4. Willing to ask for help - Over the past 3 months of knowing Martin, he has not been shy to ask questions, get introductions, or even work on strategy. They are effective communicators who ask the right questions.

5. Unity - The team is united and fun they have frequent board game nights with balanced conversation.