VALUE PROPOSITION:
Stack is reinventing the way millennials think of money by building a digital money account that celebrates our generation's lifestyle and offers Financial IQ through machine-based learning and peer knowledge sharing.

BENEFITS:
Elimination of banking fees / rewards based on where I spend my money / relevant financial IQ that allows me to create debt-hacks.

DIFFERENTIATING FEATURES:
The ability for customers to create user generated content as part of their financial transactions (Stack Stories) is unique within the retail banking space. The user experience pushes the envelope in terms of what consumers expect from a financial institution and it is specifically designed to drive engagement and sharing of content.
Current PFM tools scold users who over spend and provide a pessimistic view towards millennials that are deep in debt. Stack is different in that it aims to create an open, non-judgmental platform where users can share and celebrate purchases but also le...
VALUE PROPOSITION:
Stack is reinventing the way millennials think of money by building a digital money account that celebrates our generation's lifestyle and offers Financial IQ through machine-based learning and peer knowledge sharing.

BENEFITS:
Elimination of banking fees / rewards based on where I spend my money / relevant financial IQ that allows me to create debt-hacks.

DIFFERENTIATING FEATURES:
The ability for customers to create user generated content as part of their financial transactions (Stack Stories) is unique within the retail banking space. The user experience pushes the envelope in terms of what consumers expect from a financial institution and it is specifically designed to drive engagement and sharing of content.
Current PFM tools scold users who over spend and provide a pessimistic view towards millennials that are deep in debt. Stack is different in that it aims to create an open, non-judgmental platform where users can share and celebrate purchases but also learn from one another and gently help nudge themselves in the right Financial IQ direction.

COMPETITIVE ADVANTAGE:
The ability to generate contextual offers and rewards based on financial transactions as well as user generated content would be difficult to replicate given the proprietary algorithms used.
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