I am an of Stealth Mode Milk
More and more Americans are now relying on groceries delivered right to their doorstep. We are also seeing an increase in the number of American consumers who travel outside of the country each year. People are traveling more, spending more, and shopping online more.

Our company identifies non-perishable snacks and beverages that have proven to be popular in other countries and brings these products to the American market. Our customers are those who want to buy dozens of boxes of a new cookie they discovered on a recent trip to South Korea or they want to try the exotic new cola that their favorite Swedish influencer was drinking. Companies such as La Croix have successfully used this strategy to bring French Perrier sparkling water to the USA, while more recently South America’s Yerba Mate has exploded in popularity domestically.

The first product we will launch is a type of milk that is widely popular in Europe, but virtually unheard of in the United States. UHT (Ultra-High-Tem...
More and more Americans are now relying on groceries delivered right to their doorstep. We are also seeing an increase in the number of American consumers who travel outside of the country each year. People are traveling more, spending more, and shopping online more.

Our company identifies non-perishable snacks and beverages that have proven to be popular in other countries and brings these products to the American market. Our customers are those who want to buy dozens of boxes of a new cookie they discovered on a recent trip to South Korea or they want to try the exotic new cola that their favorite Swedish influencer was drinking. Companies such as La Croix have successfully used this strategy to bring French Perrier sparkling water to the USA, while more recently South America’s Yerba Mate has exploded in popularity domestically.

The first product we will launch is a type of milk that is widely popular in Europe, but virtually unheard of in the United States. UHT (Ultra-High-Temperature) milk uses a modified pasteurization process that keeps the product from spoiling for well over a year. In several European countries, over 90% of milk consumed is of the UHT variety with over 70% of the population drinking milk regularly. The long shelf life of UHT milk makes the product especially attractive to key consumer segments such as city dwellers, large families with young children, fitness fanatics targeting muscle growth, and environmentalists — since UHT does not require refrigeration during transportation or storage.

Rather than mimic traditional sales techniques of the food and beverage industry, our approach is to attract customers with targeted digital advertising and influencer marketing campaigns based on demographic and psychographic attributes. Because we focus on non-perishable food stuffs, we anticipate high customer retention and stickiness as many will schedule recurring deliveries or express reorder when their shelves are running low.
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