Watch Founder's TEDx Talk "Shifting the Story": youtu.be/EEsVhuD9a_M

Launched by Founder, Emmy-winning filmmaker and global health advocate, Lisa Russell, StoryShifter is an entertainment driven software and data science solution for the social good industry. Housing creative content that seeks to promote empathy arts and storytelling, about the people, places and events of our time, StoryShifter integrates, in an app and web platform, machine learning and data analytics that evaluates consumers demographics, viewing habits and subsequent action steps (among other data inputs). Through StoryShifter's proprietary software, it processes through a set of algorithms, multiple predictive scenarios and potential outcomes to lead to more informed business decisions that will result in a sustainable class of emerging and established content producers and a more profitable social good entertainment industry. By viewing and reacting to creative content through the StoryShifter platf...
Watch Founder's TEDx Talk "Shifting the Story": youtu.be/EEsVhuD9a_M

Launched by Founder, Emmy-winning filmmaker and global health advocate, Lisa Russell, StoryShifter is an entertainment driven software and data science solution for the social good industry. Housing creative content that seeks to promote empathy arts and storytelling, about the people, places and events of our time, StoryShifter integrates, in an app and web platform, machine learning and data analytics that evaluates consumers demographics, viewing habits and subsequent action steps (among other data inputs). Through StoryShifter's proprietary software, it processes through a set of algorithms, multiple predictive scenarios and potential outcomes to lead to more informed business decisions that will result in a sustainable class of emerging and established content producers and a more profitable social good entertainment industry. By viewing and reacting to creative content through the StoryShifter platform, the social good sector can identify trends in humanitarian based content and culture (music, film, art). By creating a user base of millennials and others who strive to be informed and supportive contributors to a global society, StoryShifter promotes social engagement by creating opportunities to link them to socially conscious artists, nonprofits, UN/NGO agencies and socially responsible brands. It also aims to revolutionize the music and entertainment industry by empowering artists, storytellers and rights-holder with advanced data-driven tools in order to take social good advocacy to the next level.

StoryShifter's Tech Team is led by Amer Ghanem, a data scientist at Johnson & Johnson whose focus is on building machine learning applications. Amer has his Ph.D. in Computer Science and during his studies, was focused on text mining and analyzing social networks. In addition to his work at Johnson & Johnson, Amer is a board member and investor in two tech startups.

StoryShifter's design and UX strategy will be led by William "Goodwill" Ellis, a DJ and visual artist who has been at the forefront of digital marketing for the past two decades . Will has functioned as a Creative Director, User Experience Architect, and Mobile Designer focusing on interaction and interface design and has turned business requirements into quality products for Fortune 500 companies, huge agencies, fledgling start-ups and everything in between.
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Advisors

Lauren Magura
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Lauren Magura Co-Founder, CEO Cinematcher

Employees

William Ellis
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William Ellis UI/UX Creator and curator of beautiful experiences

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Joe Manfredonia Advisor at StoryShifter

Lisa is an incredible talent and has been a joy to work with. If she brings the same amount of unmatched passion and energy she puts into her film into creating a storytelling platform for the future, I am confident StoryShifter under her leadership will have what it takes to enact great positive change on this world.

Marcos Dinnerstein Advisor at StoryShifter

Lisa Russell has been building things for the 10 years I’ve known her. As film maker she has been the sole architect of multiple narrative visions. Lisa has nurtured these projects to maturity, from planning what, where, and how she creates a film to the equally important challenge of how these projects will be funded.

When Lisa sets out to achieve something - it will happen and it will be quality work. Her Emmy Award and recent Ted X talk are unquestionable examples of the drive and intelligence she brings to her work. Don’t bet against her.