We develop solutions that help customers decide what to purchase by the use of text analytics. We extract reviews of the product and analyse them with respect to various keywords using our in-house text analysis technology. This analysis is presented to consumers in a simplified manner so that they can buy the product based on the reviews wihtout actually reading them.In short we give customised recommendation based on customer's preferences and review analysis. Apart from this price and specification comparison is an add on.For example if a customer today want's to buy a mobile phone in the range of 20000- 30000 INR with a good battery and good camera, there are nearly 100's of phones all with same specification. So deciding for customers is extremely difficult. In such situations they go by word of mouth or read lots of reviews to decide. This is a very long process and time consuming. We have developed tools that will analyse these reviews with respect to camera and battery for e...
We develop solutions that help customers decide what to purchase by the use of text analytics. We extract reviews of the product and analyse them with respect to various keywords using our in-house text analysis technology. This analysis is presented to consumers in a simplified manner so that they can buy the product based on the reviews wihtout actually reading them.In short we give customised recommendation based on customer's preferences and review analysis. Apart from this price and specification comparison is an add on.For example if a customer today want's to buy a mobile phone in the range of 20000- 30000 INR with a good battery and good camera, there are nearly 100's of phones all with same specification. So deciding for customers is extremely difficult. In such situations they go by word of mouth or read lots of reviews to decide. This is a very long process and time consuming. We have developed tools that will analyse these reviews with respect to camera and battery for example and present it to customers in a simplified manner like 40 people disliked the battery, 20 people told the battery gets heated while charging so on and so forth. This technology would further be used in all consumer goods analysis as well as other sectors like travel recommendation etc.
More information

Advisors

K Vaitheeswaran
Admin
K Vaitheeswaran Author - Failing to Succeed - The story of India's first e-commerce company