Swarasta is a SAAS offering to optimize last mile logistics in India.

Last mile delivery in India is very challenging and adds a huge cost overhead (40-50% in an e-commerce delivery). Poor addressing, unmarked neighborhoods, unpredictable infrastructure, language and cultural diversity, poorly executed customer communication, attrition rates amongst delivery personnel and higher than acceptable delivery retries are some of the many challenges on the path to an effective last mile delivery in India.

We equip logistics teams with tools that have been designed considering the human interaction challenges and local context embedded in the delivery chain.

Our current focus is to:
- Reduce the time in finding a door for delivery.
- Reduce the transaction time between delivery agent and customer.
- Improve experience for both customer and delivery agent.

Below are some key product features -

Location confidence - Validate, verify and enrich addresses before attempting delivery.
AI dri...
Swarasta is a SAAS offering to optimize last mile logistics in India.

Last mile delivery in India is very challenging and adds a huge cost overhead (40-50% in an e-commerce delivery). Poor addressing, unmarked neighborhoods, unpredictable infrastructure, language and cultural diversity, poorly executed customer communication, attrition rates amongst delivery personnel and higher than acceptable delivery retries are some of the many challenges on the path to an effective last mile delivery in India.

We equip logistics teams with tools that have been designed considering the human interaction challenges and local context embedded in the delivery chain.

Our current focus is to:
- Reduce the time in finding a door for delivery.
- Reduce the transaction time between delivery agent and customer.
- Improve experience for both customer and delivery agent.

Below are some key product features -

Location confidence - Validate, verify and enrich addresses before attempting delivery.
AI driven geocoder and routing engine that makes each subsequent delivery increasingly efficient.

Image based routing - We give delivery agents an image based routing approach to navigate the last step in dense neighbourhoods.

Tracking and ETA - Customers are engaged with live tracking information and timely updates. A prepared customer helps reduce transaction time and avoid delays or missed deliveries.

Easy hand-offs - Customer can seamlessly request for delivery handoffs to neighbour/friend/family in case she is not available.

Location identity - Customers can create location identifiers which are easy to remember and share. The address related to an identifier can be incrementally enriched with relative addressing (landmarks), images and other routing information.

Swarasta’s roadmap evolves into a full-fledged logistics automation and location intelligence platform.
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Recommendations

I (and a lot of people I know) have faced this problem of directing the food delivery person or the package delivery person home. It’s quite a challenge to redirect people who follow Google Maps if the pin location on Google Maps is actually not my house but the adjacent house’s backyard. Invariably, my wife or me would have to synchronise our work timings to await the package delivery guy.
With Swarasta, I really hope that these problems are reduced if not completely done away with, saving a lot of pain and time for everyone involved in the process.

I have worked with Manohar on multiple project’s in the past (we were batchmates at Georgia Tech) and I completely believe in his (and Aparna’s) ability to solve this seemingly simple yet complex problem. And their proposed vision seem to have far reaching implications that can positively influence the way society uses shared resources like roads.

- Narayanan (Product Manager at Avaz, Inc)