The SwitchMetrics dashboard provides operational metrics on the people that call small businesses (SMBs). These insights will enable SMBs to grow their own business revenues. Think of it as Google analytics for telephone calls. It will be sold to Telcos who will use it to:
1. Strongly differentiate their me-too voice services
2. Reduce customer churn
3. Add new customers
4. Increase revenue per customer via new upsell opportunities
5. Move from being seen as a utility to being a business partner

SwitchMetrics plans to disrupt Voice Analytics like Apple did to the PC - by revolutionising the User Experience!!

We have developed a longer term IoT strategy incorporating social analytics, predictive analytics, a marketing engine and triggers for automated real time new services provision....
The SwitchMetrics dashboard provides operational metrics on the people that call small businesses (SMBs). These insights will enable SMBs to grow their own business revenues. Think of it as Google analytics for telephone calls. It will be sold to Telcos who will use it to:
1. Strongly differentiate their me-too voice services
2. Reduce customer churn
3. Add new customers
4. Increase revenue per customer via new upsell opportunities
5. Move from being seen as a utility to being a business partner

SwitchMetrics plans to disrupt Voice Analytics like Apple did to the PC - by revolutionising the User Experience!!

We have developed a longer term IoT strategy incorporating social analytics, predictive analytics, a marketing engine and triggers for automated real time new services provision.
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Kevin Robinson
Head of Propositions, Airwave Solutions Inc.

Lucy is a passionate, highly experienced, motivated and knowledgeable telecoms professional, widely respected for her innovation, insight, focus upon detail, and her results focussed drive. During her time working in my team Lucy defined a groundbreaking fixed/mobile convergence product -putting landline numbers on mobile phones which is still sold today by Vodaphone Operating Companies across Europe.

Her SwitchMetrics dashboard and analytics is a revolutionary approach to integrating call data with the operational performance of ordinary businesses that are not big enough to have a contact centre or employ specific communications experts. Their planned roadmap is very exciting, integrating with API based communications platforms, CRM platforms, Social Media analytics in addition to the revolutionary user experience approach planned.

SwitchMetrics puts powerful analytics in the hands of small businesses, enabling them to grow their revenue and maximise their full business potential.

SwitchMetrics enables companies to realise the truism: 'information is power'