Launching in Fall 2021, ACTIONNATE was created to promote action and generate new insights that drive purposeful objectives, enabling consumers to evaluate which brands and non-profits to support, while informing brands and non-profits how to better align with consumer values.

ACTIONNATE’s vision is to become the global standard by which efforts for The Purposeful Economy are communicated, creating a network of collaborative impact through which the dream of a better world for all is realized.



ACTIONNATE
ACTIONNATE is an innovative web platform for brands, consumers and non-profits to realize the new Purposeful Economy by sharing their commitments, activities and measurable progress on a comprehensive list standardized values and metrics, covering social and environmental issues, governance and product standards.

ACTIONNATE’s platform supports a dynamic database, validating brands and non-profits by assessing their public CSR/ESG* promises and provides consumers with updat...
Launching in Fall 2021, ACTIONNATE was created to promote action and generate new insights that drive purposeful objectives, enabling consumers to evaluate which brands and non-profits to support, while informing brands and non-profits how to better align with consumer values.

ACTIONNATE’s vision is to become the global standard by which efforts for The Purposeful Economy are communicated, creating a network of collaborative impact through which the dream of a better world for all is realized.



ACTIONNATE
ACTIONNATE is an innovative web platform for brands, consumers and non-profits to realize the new Purposeful Economy by sharing their commitments, activities and measurable progress on a comprehensive list standardized values and metrics, covering social and environmental issues, governance and product standards.

ACTIONNATE’s platform supports a dynamic database, validating brands and non-profits by assessing their public CSR/ESG* promises and provides consumers with updated verified assessments and news that that they can use to determine if the CSR/ESG values promised and espoused by the companies are in fact being followed by them.

Facilitating purposeful collaborations, ACTIONNATE helps consumers decide which brands and non-profits to support, be it with investments/contributions, product and stock purchases and career paths or advocacy.

Conversely, ACTIONNATE informs brands and non-profits if they are aligned with the values of the consumer segments that their business models serve, enabling them to quickly conduct research and make, when appropriate, marketing pivots in real time.

Looking forward, ACTIONNATE will become the eco-system for the rapidly evolving sustainable Purposeful Economy that integrates connections, experiences and the commitments brands, non-profits and consumers make to underlying values and social goals, enabling individual or collective action to advance purposeful, positive change toward a better world.



* CSR – Corporate Social Responsibility; ESG – Environmental Social Governance.

The Purposeful Economy - Inspired by and based on the principles of Aaron Hurst’s The Purpose Economy and then accelerated by the Pandemic, The Purposeful Economy is a transformative sustainable and collaborative economy that values social and environmental as well as financial assets.
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Employees

kathryn Minckler
Admin
kathryn Minckler CEO Inspired by my children, I am driven to help others turn their values into positive purposeful action toward a better, more just world.