The Market & The Pain:
Every company needs accounting services. We target micro and small companies which are the majority of the market. Our target is a large percentage of the market (40%) which consists of Startups, micro, and small businesses that have insufficient access to quality accounting. They require updated accounting books and filing for VAT returns, but have been unable to afford to hire accountants for a long time.
The accounting solutions available in the market today require an accountant or someone with an accounting background who has to learn to operate the complex system, thereby investing extra time, efforts and resources into it.

The Solution:
We found a way of facilitating high-quality accounting to micro and small companies that can't afford it. Other services (QuickBooks, Freshbooks, etc) require an accountant or at least someone with an accounting background, our solution doesn't.
We are SaaS model ecosystem providing highly qualified accounting to Micro...
The Market & The Pain:
Every company needs accounting services. We target micro and small companies which are the majority of the market. Our target is a large percentage of the market (40%) which consists of Startups, micro, and small businesses that have insufficient access to quality accounting. They require updated accounting books and filing for VAT returns, but have been unable to afford to hire accountants for a long time.
The accounting solutions available in the market today require an accountant or someone with an accounting background who has to learn to operate the complex system, thereby investing extra time, efforts and resources into it.

The Solution:
We found a way of facilitating high-quality accounting to micro and small companies that can't afford it. Other services (QuickBooks, Freshbooks, etc) require an accountant or at least someone with an accounting background, our solution doesn't.
We are SaaS model ecosystem providing highly qualified accounting to Micro/small companies that need it at minimum cost while providing opportunities to accountants too.
We are not a peer-to-peer solution, documents raised by clients are sent to different registered accountants simultaneously, which go through a specialized flow. We have created a medium between both - clients and accountants. Clients won't need to hire accountants or invest time in learning accounting, at a price lower than any in the market. On another hand, accountants have an intuitive platform to expand their professional base and work remotely for many companies at the same time.

Progress/ Proof:
- Initiated sales 6 months ago, since then we have managed to book 80 paying active clients.

- The number of uploads: 18k documents, maintaining 100% completion rate.

Objectives:
- 5,000 clients in 2 years.
- Enhanced cloud accounting and pay per transaction.
- Involve auditors
In the future, we aim to be the first solution for startups, micro, and small companies.

Day-to-day accounting transactions will be sorted eventually through our machine learning process. Allowing documents sent by clients to be read and processed via AI to be fully automated, requiring very little effort from the accountants themselves. Accountants will have the role of checking after the AI as reviewers to confirm if the entry is correct.

Pay Per Transaction:
Currently, there are different very low-priced packages (starting at only 150AED per month, as well as free packages for personal finance)
More information

Employees

Fadi Elghattis
Admin
Fadi Elghattis CEO I am the CEO and Founder of The Accounter. Finance Expert with over 20 years of experience in the major financial institutions in the UAE.