How much money do we spend every year on consumer brands, and we don’t even know where that money goes? Spoiler: it’s thousands of dollars - on everything from coffee to skincare. We believe that consumers deserve to know how to make a difference with their dollars.

There’s a new generation of consumers. They want to vote with their wallet - they want to choose small, women- and non-binary-founded, minority-owned, values-forward products. But it feels harder than ever to find solid products they can trust. There’s a disconnect: smaller businesses don’t have the marketing juggernaut necessary for social proof.

We bridge the conscious consumer chasm with a values-forward, curated discovery experience, wrapped into a beautiful quarterly subscription box and soon, an online marketplace.

Every season in our box, we recruit small businesses with a prominent mission to support the values of our community. Each box includes full-sized products from five she/they-founded brands, at...
How much money do we spend every year on consumer brands, and we don’t even know where that money goes? Spoiler: it’s thousands of dollars - on everything from coffee to skincare. We believe that consumers deserve to know how to make a difference with their dollars.

There’s a new generation of consumers. They want to vote with their wallet - they want to choose small, women- and non-binary-founded, minority-owned, values-forward products. But it feels harder than ever to find solid products they can trust. There’s a disconnect: smaller businesses don’t have the marketing juggernaut necessary for social proof.

We bridge the conscious consumer chasm with a values-forward, curated discovery experience, wrapped into a beautiful quarterly subscription box and soon, an online marketplace.

Every season in our box, we recruit small businesses with a prominent mission to support the values of our community. Each box includes full-sized products from five she/they-founded brands, at least two of which are from BIPOC founders. We then interview each founder in-depth on their support for sustainability, marginalized groups, and more. Their stories are compiled into our e-zine that every box subscriber can access to learn more about the brands they’re trying that season.

We practice our mission. All of our shipping is carbon-neutral, and our support of she/they-founded brands with fair compensation doesn’t stop at the products we include. Nearly all of our packaging comes from women-owned businesses. Our spring box alone supported over ten of them.

Shopping in line with your values is the shopping model of the future. The be. box and marketplace are purpose-built to deliver that future easily and affordably to consumers.
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Employees

Sage Lally
Admin
Sage Lally CEO I am a driven and creative self-starter with a penchant for marketing, content creation, and visual storytelling. I also have a cat I adore.

Recommendations

Michael Retchin
Co-Founder, Salaam

I have no doubt that be. will lead a new values-driven consumerism, and they are well-placed to make the most of the resources available through your program. It is therefore my pleasure to unreservedly recommend Sage Lally and her company be. for admission to the Lighthouse Labs accelerator.

My perspective on be. is informed by years serving as Executive Director of the Columbia University startup accelerator for students and alumni, Almaworks; and as Executive Vice President of Nucleate Bio, a national biotech startup accelerator. In these capacities, I have screened and advised over 450 early-stage companies, including dozens of consumer startups.

Among the founders I have worked with, Sage is one of the strongest. She possesses a rare ability to align mission, brand vision, and product savvy. As an entrepreneur, Sage is a resourceful builder of communities and brands. She is also energetic and selfless, and she would share her learnings to support her peers in the cohort.