[Excuse the short application - we are completely, uterly overwhelmed by Christmas orders!]

My sister, Jordan (26), and I (23) run a cake business, which she started 5 years ago.

Jordan is The Caker - an elfin blonde baker with a huge following.

Her style, both personal and in her cakes, is very unique and with that she has created an inimitable brand.

I left my job as a solicitor in the finance team at Chapman Tripp in March this year to take her business to the next level.

Together this year, we transformed The Caker. In 9 short months, the business has gone up many more levels than we expected.

We have almost tripled revenue and properly set up the 2 parts of the business to be able to grow into the future.

The first (original) part of the business is the made to order cakes - the most incredible cakes you’ll eat - unlike most cakes in the market, focusing on flavour rather than look. (Though we are also very well known for our aesthetic too!)

The second part of the busi...
[Excuse the short application - we are completely, uterly overwhelmed by Christmas orders!]

My sister, Jordan (26), and I (23) run a cake business, which she started 5 years ago.

Jordan is The Caker - an elfin blonde baker with a huge following.

Her style, both personal and in her cakes, is very unique and with that she has created an inimitable brand.

I left my job as a solicitor in the finance team at Chapman Tripp in March this year to take her business to the next level.

Together this year, we transformed The Caker. In 9 short months, the business has gone up many more levels than we expected.

We have almost tripled revenue and properly set up the 2 parts of the business to be able to grow into the future.

The first (original) part of the business is the made to order cakes - the most incredible cakes you’ll eat - unlike most cakes in the market, focusing on flavour rather than look. (Though we are also very well known for our aesthetic too!)

The second part of the business is our cake mixes. Super high quality cake mixes which you make at home by adding just a few ingredients most people already have in their cupboard. This is the scalable part of the business, and the one we are most excited about.

The plan is for the made to order cakes to be the “couture” and the cake mixes to be the “money”.

Keeping these 2 parts going, is the brand. We are successful because people want to buy into our brand - they either want The Caker at their party or to be The Caker at home with our cake mixes. Jordan has released 2 books now and also does frequent paid cooking classes, appearances, and interviews etc. - her social media following (21k on instagram) is growing weekly.
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