The Dogs Network, started in April 2015, is Egypt's first online hub for dog owners, providing them with a variety of services such as a review-based directory, culture-based educational content on dog/animal care, and online booking services. Besides the traditional services a dog owner might need (e.g. vets, training and pet supply stores), we also provide listings of pet friendly vacation spots in Egypt, pet friendly cafes/restaurants, boarding/day care facilities and pet taxi services. This, in addition to a set of articles, educational visuals, and videos in Arabic and English, that provide guidance about dog care, as well as raise awareness about animal mercy. In October 2015, we launched our first booking services of obedience training, dog boarding and behavior assessments. During eaarly 2016, we launched our video channel on Facebook, which receives a monthly average of 250,000 views. Videos cover topics necessary for dog owners, such as health, nutrition, training and anim...
The Dogs Network, started in April 2015, is Egypt's first online hub for dog owners, providing them with a variety of services such as a review-based directory, culture-based educational content on dog/animal care, and online booking services. Besides the traditional services a dog owner might need (e.g. vets, training and pet supply stores), we also provide listings of pet friendly vacation spots in Egypt, pet friendly cafes/restaurants, boarding/day care facilities and pet taxi services. This, in addition to a set of articles, educational visuals, and videos in Arabic and English, that provide guidance about dog care, as well as raise awareness about animal mercy. In October 2015, we launched our first booking services of obedience training, dog boarding and behavior assessments. During eaarly 2016, we launched our video channel on Facebook, which receives a monthly average of 250,000 views. Videos cover topics necessary for dog owners, such as health, nutrition, training and animal welfare. All in Arabic. This in addition to our website, which receives a monthly average viewership of 50,000 visits. 70% of our audience is from Egypt, and 25% from Morocco.
Our website has been launched as a beta version in April 2015, listing a directory of services in a single area in Cairo; Maadi, which is a well-known area to have a strong dog owners community, and it was the best option to test how people would receive our services. After we received high demand from dog owner communities in other areas, in May 2015, we expanded to four more areas in Cairo: Fifth Settlement, 6th of October City, Heliopolis, and Zamalek, and that was our official launch.
Our current directory of services covers Cairo entirely (vets, pet supplies, pet friendly cafes/restaurants, pet taxis, dog walkers, dog sitters and boarding facilities), in addition to a directory of pet friendly vacations in Egypt. Our plan was to focus the first year on building trust with the dog owner communities in Egypt. However, we were still able to generate small revenues, also to test the waters on what potential we might have for next year.
We currently have 10 paying business customers (5 of them are advertisers who paid in advance for 3 month advertising packages starting Jan 2016, and the other 5 are pet services from whom we take commissions on bookings made by dog owners through our website, also lined up for launching starting mid-Jan 2016).
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